Host Ericka Adler is joined by David Adler, President and Founder of the Adler Law Group, to discuss various legal tips and strategies for choosing a name and brand that will help your practice stand out. David emphasizes the importance of creating a strong brand that resonates across different types of communication and explains the process of choosing a strong and distinctive brand, highlighting the differences between generic, descriptive, arbitrary, and fanciful names. David and Ericka also cover the steps involved before you select a brand name, including checking state and federal trademark databases, and the need to regularly search and confirm your unique use of the name. Finally, Ericka and David discuss legal implications of using a name that is too similar or the same as another practice's name, and how to respond if your practice is accused of using a name belonging to someone else or if you believe someone else is using your protected brand.

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