Welcome to Episode 2 of Healthpreneurship! 🎙️ Today, Dr. Hend Abdelhakim sits down with Tiba Rao, Chief Innovation Officer and Co-founder of Soar Beyond.
Tiba shares her incredible career pivot from a legal background to working in Pharma (Eli Lilly) and consultancy (Accenture), before taking the leap to co-found Soar Beyond with her husband. We dive deep into the messy realities of the "NHS adoption gap," why having a great idea doesn't mean it will get used, and the crucial difference between your end-user and your paying customer.
From deploying the very first IT systems in ambulances 21 years ago to the hard lessons learned about sticking to your niche and having a solid exit strategy, Tiba drops masterclass-level business advice for any current or aspiring health-tech founder.