In this HealthSeeker Sparks episode, Guy and Paul Swainson (education project specialist at Future Fit Training) recap their Elevate Conference session, chaired by Paul, on what HealthSeekers is and how operators can engage the large group of people who want better health but don’t want to join a gym.

They replay two contrasting role-plays—traditional membership sales versus a HealthSeekers coaching conversation—highlighting “no need to join the gym,” the Daily100 online check, and funded £30 health checks.

They outline the HealthSeeker Accelerator model (100 Daily100 completions, 30 health checks, then progression into paid programs like One Month to a Healthier You (£30/month) and Feel Five Years Younger (£99)), discuss operator insights from Nick Denslow, marketing and language guidance from Simon Beer, and emphasize staff engagement, community outreach, and positioning gyms as health hubs.

Future Fit Training is the education partner of Elevate, celebrating 10 years.00:00 Introduction02:20 Role Play Demo07:11 HealthSee ker Accelerator Overview10:55 Successes & Lessons12:24 Marketing & Language

HealthSeeker Sparks: Rustiq Fitness Founder Francisco Mora on Community Health Coaching and The Daily 100On HealthSeeker Sparks, host Guy speaks with Francisco Mora, founder of Rustiq Fitness near Bath, about what a “HealthSeeker” means—someone motivated to improve health and wellbeing, often due to a personal circumstance.

Fran describes Rustiq as a community-driven gym in a barn on a farm, collaborating with local businesses and emphasizing outdoor training.

He explains why he joined the HealthSeeker Accelerator: aligned philosophy, a focus on helping people outside the gym, and the free, scalable Daily 100 tool as an alternative to costly wearables and tests.

They discuss adding Tanita body composition scales and the metrics members value, especially muscle mass, bone density, and metabolic age.

Fran shares a long COVID client using repeated Daily 100 scores to improve recovery, sleep, hydration, and nutrition, and notes the program reinforced the importance of nurturing and educating people to take action.00:00 Welcome and Guest Intro00:44 Defining a HealthSeeker01:17 Fran’s Background and Philosophy02:38 Inside Rustiq Fitness05:34 Why Join the Accelerator07:36 Adding Tanita and Using Data08:41 Member Metrics That Matter12:02 HealthSeekers Insights and Metabolic Age14:24 Coaching Case Study Long COVID Recovery16:33 Nurture Over Membership Sales19:32 Find Rustiq and Final Thanks

LED Community Leisure on HealthSeekers: Marketing Beyond Weight Loss and Building Supportive Health JourneysOn HealthSeeker Sparks, Guy speaks with Andrew Dare, Leisure Area Manager at LED Community Leisure, about joining the first cohort of the HealthSeeker Accelerator.

Andrew defines a HealthSeeker as anyone starting or restarting a wellbeing journey, including people with long-term conditions, focusing on supported behavior change for both mental and physical health.

He explains LED joined to test new, health-focused marketing beyond traditional “lose weight” messaging, using trained coaches and tools like the Daily 100 challenge.

Andrew says uptake has been disappointing and shares learnings: lead with an accessible health check, reduce barriers by meeting people in community settings, add clearer pathways into 30/60/90-day programs, increase face-to-face touchpoints, and improve digital follow-up.

He also describes how Daily 100 helped him improve exercise consistency, hydration, and nutrition.00:00 Welcome and Introductions00:30 What Is a HealthSeeker02:48 Why LED Joined Accelerator06:58 Early Results and Learnings08:53 Health Checks and Referrals12:46 Daily 100 Personal Insights14:46 Beyond the Gym Approach17:37 Big Wins for LED20:30 Wrap Up and Connect

HealthSeeker Sparks with Nick Denslow: Using Daily 100 to Bridge the Gap to Better HealthGuy chats with Nick Denslow, fitness manager at Active Mid Devon, about what “HealthSeekers” means: helping people who want to improve their health but don’t want to exercise or don’t know where to start, bridging the gap beyond traditional gym users.

Nick shares why Active Mid Devon joined the HealthSeekers Accelerator program, emphasizing the free Daily 100 as a simple health snapshot that prompts reflection and nudges people toward booking an onsite health check and follow-up options.

They discuss early learnings, including initial confusion around “health coaching,” positive staff feedback from working with less exercise-motivated clients, and plans to deliver appointments in community settings using portable body analysis to reduce intimidation.

They also cover signposting to options like social pickleball/badminton, walking and running groups, and hydration as a key improvement area.00:00 Welcome and Introductions00:39 What HealthSeekers Means01:54 Nick’s HealthSeekers Journey03:07 Why Join Accelerator03:53 Daily 100 to Health Checks07:07 Early Lessons and Staff Feedback09:55 Taking Health Checks Into Community13:22 Signposting Beyond the Gym15:53 Hydration and Measurable Wins18:43 Key Takeaway and Wrap Up20:19 Final Thanks and Next Stepsfind out more at www.healthseekers.co.uk

Guy chats with Simon Beer about the HealthSeeker branding, created by BigWave Marketing. They also get into Simon's own HealthSeeker story, from running to swimming, and talk about the opportunity for leisure operators on the HealthSeeker Accelerator programme.

And there's a unplanned throwback to a previous episode of HSS, featuring Duncan Kerr from Wave Leisure & Hillbrow Wellebeing Hub.

You can catch that episode here: https://creators.spotify.com/pod/profile/healthseekers/episodes/HealthSeeker-Stories---Duncan-Kerr---Hillbrow-Health--Wellbeing-e36bvhv

In this Sparks episode, Guy and Dean discuss innovative approaches to membership models in the fitness industry.

The conversation centers around adding a new layer to traditional membership structures by including 'HealthSeekers' individuals who infrequently visit gyms but are interested in maintaining their health through periodic check-ins and coaching. They also touch on the role of innovation and data collection in fostering a more inclusive and resilient fitness business.

Tune in for insights, myth-busting, and practical tips on expanding your business's reach and impact.

00:00 Introduction to Health Seeker Sparks00:50 Understanding Health Seekers02:19 Membership Models and Innovations04:17 Building a Stronger Business Foundation06:21 The Importance of Innovation and Growth12:58 Concluding Thoughts and Call to Action

In this episode of Health Seeker Sparks, Dean & Guy delve into the 17:66 model, examining its implications on the health and fitness industry.

They chat about the 'predominant 17%' of the UK Population who are already gym members, the 'dismissive 17%', and the potential 66% of 'HealthSeekers' who seek better health but not necessarily rigorous fitness regimens.

The conversation touches on shifting mindsets from traditional sports and fitness to a broader health and wellbeing approach, aiming for market growth and member engagement.

GLP-1 weightloss drugs and HYROX are at the extremes of the 17%s, but the big opportunity, and future of the fitness industry is making accessible offerings to engage and retain the 66% HealthSeekers for industry expansion.

In HealthSeeker Sparks ep2, Dean and Guy discuss the so-called exponential growth of the fitness industry since the COVID-19 Pandemic, and how the industry needs to change to see real growth...

Let us know your definition of HealthSeeker in the comments please

In the inaugural episode of HealthSeeker Sparks, hosts Guy Griffiths and Dean Martin discuss their mission to shift the focus of the fitness industry towards 'HealthSeekers'; individuals who want to be healthier but don't want to workout.

Dean chats about his background in the health and fitness sector, and fires the questions at Guy for a change, exploring how retention and healthseekers is linked, but also how the movement help clubs attract new demographics.

The episode emphasizes the importance of redefining industry language and broadening the target audience to include those looking for healthier lifestyles through non-traditional means.

They discuss the critical role of coaching, customer journeys, and utilizing existing tools like body composition devices to engage HealthSeekers. They wrap up with calls to action, inviting viewers to share their definitions of HealthSeekers and explore the HealthSeekers playbook for actions.

Find out more, and download the Shift to HealthSeeker playbook at ggfit.com/healthseekers

Sam Decombel, co-founder and CEO of Fitness Genes, joins Guy on HealthSeeker Stories this week, telling us how Fitness Genes uses genetic testing to personalize health and fitness recommendations.

Sam shares how significant life events inspired the creation of Fitness Genes, which focuses on preventative health. The conversation sheds light on the company's evolution from a direct-to-consumer product to a B2B model, now partnering with gyms and wellness professionals to help individuals optimize their health.

Sam emphasizes the importance of combining genetic information with practical lifestyle advice, making health data actionable.

The episode also highlights Sam's personal experiences and success stories of using genetic insights to transform health outcomes, underscoring the potential for the fitness industry to play a pivotal role in preventative healthcare.Thanks to WhySports, WellNation, the UKIHCA, and Future Fit for Business for supporting this episode