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Eric Rupnow's journey through agriculture—from his roots in Wisconsin to his role at J&D Manufacturing—reveals how ventilation technology transforms livestock operations across species. Driven by a passion for creating optimal environments where animals thrive, Rupnow brings practical solutions to complex airflow challenges in poultry, swine, and dairy facilities.

The conversation dives deep into why ventilation serves as an "unpaid employee" on farms when implemented correctly. Drawing from real-world examples, Rupnow shares the story of a dairy operation that virtually eliminated calf treatments after switching to tunnel ventilation—challenging conventional wisdom about keeping young animals warm at any cost. Similarly, a poultry producer in the Southwest saves approximately $20,000 monthly through strategic fan placement and high-efficiency motors that paid for themselves within six months.

What makes J&D's approach unique is their development of integrated solutions specifically designed for modern challenges like cage-free housing. Their light trap combination systems maintain clean interior walls while optimizing airflow, demonstrating how innovative engineering responds to industry evolution. The company partners with complementary technology providers rather than attempting to master everything, ensuring farmers receive best-in-class complete systems.

Looking toward the future, Rupnow envisions more precise control systems, filtered positive pressure applications to combat airborne diseases, and continued innovation across species. Perhaps most valuable is his advice to challenge traditional approaches—even when you think you have the right answer. This mindset has led to breakthrough solutions for problems farmers didn't know they had.

The discussion highlights the critical importance of involving barn-level staff in equipment shows and innovation processes. These frontline workers often identify problems and solutions that might be missed by management. Their practical experience proves invaluable when developing ventilation systems that truly deliver on-farm results.

Whether you're operating a massive integrated operation or a small specialty farm, understanding how air moves through your facilities could be the difference between struggling and thriving. Reach out to ventilation specialists who can help analyze your specific challenges and develop solutions that improve animal health, worker satisfaction, and ultimately, your bottom line.

Check out J&D Manufacturing - https://jdmfg.com/

PEAK 2025 - Mid Roll 

Hosted by Brandon Mulnix - Director of Commercial Accounts - Prism Controls
The Poultry Leadership Podcast is only possible because of its sponsor, Prism Controls
Find out more about them at www.prismcontrols.com