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A slow Sunday at a neighborhood lounge turned into the spark for a national brand. Raechel Van Buskirk shares how a grumpy regular, a tray of sriracha bacon deviled eggs, and pure curiosity unlocked a simple truth: everyone loves deviled eggs, no one wants to make them. That insight carried her from bar brunches to trailers, a mall push-cart next to a missing Santa, a full-service restaurant, and now a franchise model with nationwide shipping and high-protein bowls built around eggs.

We get into the gritty details operators care about: testing flavors with real customers, pricing a labor-heavy product, making the line a show instead of a secret, and turning a nostalgic side into a year-round habit. Raechel breaks down the Shark Tank journey from the first email to a deal with Barbara and Mark, and the moment Damon called her food the best he’s eaten in 16 seasons. More important than TV praise, she explains the systems that let a humble egg travel well: chilled whites, sealed fillings, toppings, and instructions that land a “deviled egg bar” in your kitchen.

This is also a story of cost and courage. Raechel and her husband sold assets, reinvested relentlessly, and kept building through a cancer diagnosis. The leadership lessons are simple and sharp: hire for strengths, trust quickly, let experts work, and fail fast without shame. We look ahead to a Dallas-area shop where guests watch their deviled eggs, egg salads, and hot protein bowls assembled Chipotle-style—think egg whites instead of rice, big flavor, and serious protein for GLP-1 era appetites.

If you’re hungry for resilient entrepreneurship, category reinvention, and the craft of turning a commodity into culture, you’ll feel right at home here. Subscribe, share with a friend who loves bold ideas and better snacks, and leave a review so more builders can find this conversation.

Hosted by Brandon Mulnix - Director of Commercial Accounts - Prism Controls
The Poultry Leadership Podcast is only possible because of its sponsor, Prism Controls
Find out more about them at www.prismcontrols.com

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Power problems don’t announce themselves—they show up as dead fans, stressed birds, and energy bills that creep higher every month. We invited superintendent electrician Cody Pommer of Interstates to walk through the electrical decisions that quietly decide whether a poultry site runs smooth for years or limps from fix to fix. Together, we unpack where farms get into trouble—moisture, dust, untrained panel work—and the simple, proven steps that keep people safe and equipment alive: correct NEMA ratings, low-point drains, GFCI protection, better cable selection, and a disciplined maintenance plan.

Cody breaks down why electrical rooms pay back in longevity and safety, and why grounding and bonding are non-negotiable in wet, high-dust environments. We dig into smart controls and VFDs that fine-tune ventilation and lighting, explore modern fire detection with aspirating systems, and call out the shortcuts that cost the most—skipping VFD-rated cable, ignoring voltage drop on long runs, and leaving new equipment to soak in the weather. We also talk resilience: generator strategies that share load across houses, peak-shaving to tame demand charges, and design choices that make future add-ons cheap rather than painful.

Looking ahead, we connect the dots between reliable power and better data. AI is accelerating everything from egg counting accuracy to anomaly detection and design workflows, but it needs clean signals and thoughtful integration to shine. For smaller and mid-size barns, we highlight accessible control options that unify ventilation, feed, and lighting with mobile monitoring—practical tools that deliver immediate clarity and long-term savings.

If you care about flock health, uptime, and a utility bill that doesn’t spike when the weather does, this conversation is your blueprint. Subscribe, share with a producer who needs a safer setup, and leave a review with your top electrical headache—we’ll tackle it in a future show.

Hosted by Brandon Mulnix - Director of Commercial Accounts - Prism Controls
The Poultry Leadership Podcast is only possible because of its sponsor, Prism Controls
Find out more about them at www.prismcontrols.com

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Episode 37 is jumping back to where it all began: Episode 1 with Benji Campbell of Cal-Maine Foods:

What does it take to lead in the poultry industry during times of unprecedented challenges? General Manager Benji Campbell of Cal Maine Foods opens up about his journey in egg production management, sharing how family entrepreneurship shaped his leadership approach from the very beginning.

The conversation takes us deep into the current biosecurity challenges facing poultry operations nationwide. Campbell explains how avian influenza has evolved to become more contagious since 2021, leaving the United States approximately 12 million laying hens short of meeting domestic egg demand. His practical insights reveal why proper protocols are critical and how most disease outbreaks can be traced back to human activity on farms.

But this episode goes beyond industry talk when Campbell shares a deeply personal story that reveals the true character of the poultry community. After his wife suffered severe injuries in a catastrophic car accident in December 2020, the industry rallied around his family with prayer and support. Three years later, colleagues still check on her recovery—demonstrating how professional relationships in this field often become meaningful personal connections.

For those navigating leadership positions, Campbell offers invaluable wisdom on balancing the 24/7 demands of poultry management with family life, building strong teams through effective communication, and embracing change when faced with the common resistance of "we've always done it this way." His parting message comes from Mark 9:23: "Everything is possible for those who believe"—a philosophy that has guided him through both personal tragedy and industry transformation.

Whether you're new to the poultry industry or a seasoned professional, this conversation provides a roadmap for leadership with integrity, resilience, and faith during challenging times.

Hosted by Brandon Mulnix - Director of Commercial Accounts - Prism Controls
The Poultry Leadership Podcast is only possible because of its sponsor, Prism Controls
Find out more about them at www.prismcontrols.com

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When a headhunter asked Budd Bentley, "How do you feel about chickens and eggs?" in late 2019, it marked the beginning of a transformative journey. After decades in automotive engineering and technology development, Bentley was about to step into the unfamiliar world of poultry technology as President of PMSI (now Prism Controls).

In this revealing conversation with Brandon Mulnix, Bentley shares his unlikely path from solving Rubik's Cubes as a child to leading innovation in agricultural technology. His early career at Prince Corporation taught him a foundational principle: everyone starts on the manufacturing line because "what makes money is when we send product out the door." This grounding in practical operations would shape his leadership philosophy throughout his career.

Bentley's entrepreneurial spirit led him to co-found a mobile app development company in 2005—two years before the iPhone existed—where he learned valuable lessons about innovation timing and market readiness. When he eventually joined the poultry technology sector in January 2020 (just before COVID-19 changed everything), he brought fresh eyes to an established company. "I didn't even know what end of the chicken the egg comes out," he jokes, but he recognized the passionate team's potential for growth through process implementation.

Under Bentley's leadership, Prism Controls grew from 28 to 44 people while developing crucial new technologies like Reach, Eggsite, and Therm. His secret? "Embrace the process, and the process will set you free." By documenting workflows, separating operational activities from innovation, and implementing the Entrepreneurial Operating System framework, the company created a structure that could scale without losing quality or customer focus.

As Bentley prepares for his next challenge as President of Big Dutchman USA, he reflects on what makes the agricultural technology sector special: the directness of farmers as customers. "You don't have to spend mental energy thinking about what they really mean or what they're really thinking, because they just tell you," he explains. This refreshing honesty allows technology providers to focus entirely on problem-solving rather than decoding communications.

Whether you're new to agricultural technology or a seasoned professional, Bentley's journey offers valuable insights into leadership, process development, and industry transition. Listen now to discover how documenting the invisible can transform organizations and set innovation free.

Hosted by Brandon Mulnix - Director of Commercial Accounts - Prism Controls
The Poultry Leadership Podcast is only possible because of its sponsor, Prism Controls
Find out more about them at www.prismcontrols.com

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Ever feel like you're wearing an emotional mask at work? You're not alone. Brandon Mulnix sits down with TEDx speaker and breathwork practitioner Sam Kabert to explore the hidden mental health challenges that plague even the most successful leaders.

Sam shares his remarkable journey from building a seven-figure business while working just four hours daily to confronting a numbing depression despite having achieved all his goals. This vulnerability opens a powerful conversation about why emotional health—not just mental health—might be the missing piece in leadership development.

"Thoughts are the language of the mind, and feelings are the language of the body," Sam explains, unveiling why so many leaders get trapped in destructive patterns of compartmentalization. When we metaphorically put difficult emotions into boxes without ever unpacking them, we're simply placing Band-Aids on deeper issues that eventually manifest as burnout, physical ailments, or strained relationships.

The episode features a guided breathwork experience that demonstrates how simple techniques can activate the parasympathetic nervous system and shift brainwave states from high-stress beta to more peaceful theta waves. Sam also introduces practical tools like the WIFL (What I Feel Like expressing) technique that creates space for authentic connection in team settings.

For leaders in high-stress environments—whether first responders, poultry farmers dealing with avian influenza outbreaks, or executives facing constant pressure—this conversation offers a refreshing perspective on integrating work and personal life rather than artificially separating them. Sam's work with first responders through his nonprofit, offering free sessions and workshops focused on trauma release, highlights the universal need for emotional processing rather than emotional suppression.

Ready to transform your leadership through emotional awareness? This episode might just be the deep breath you didn't know you needed. Share it with someone who's struggling—because sometimes, acknowledging our feelings is the strongest leadership move we can make.

Connect with Sam - https://samkabert.com/

https://www.linkedin.com/in/kabert/

Hosted by Brandon Mulnix - Director of Commercial Accounts - Prism Controls
The Poultry Leadership Podcast is only possible because of its sponsor, Prism Controls
Find out more about them at www.prismcontrols.com

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What happens when 400 vegan activists storm your chicken houses? How do you rally an entire county to defeat a ballot measure designed to eliminate family farming? And what drives someone to keep producing food when faced with one existential threat after another?

Mike Weber, fourth-generation California egg farmer, doesn't just survive challenges—he transforms them into opportunities for community building and innovation. From the moment his family decided to "bet the farm" and modernize their century-old operation, they've faced a gauntlet of trials that would have broken most businesses: activist invasions, politically-motivated ballot initiatives, and devastating avian influenza outbreaks.

"We've been tested by fire and flame and everything there possibly is in the last few years—and it's kind of made us stronger for it," Weber explains. His story reveals the remarkable resilience at the heart of American agriculture and the complex reality of farming just 35 miles from San Francisco. When vegan activists orchestrated what Weber calls a "vegan insurrection" on their property, the farm responded not with anger but with transparency. When a ballot initiative threatened all animal agriculture in their county, the Webers helped unite an entire community around their agricultural heritage, eventually winning by an astonishing 85% to 15% margin.

Most powerfully, Weber's account challenges simplistic narratives about modern farming. His operation pioneers environmental sustainability with 2,500 solar panels, innovative manure processing systems, and organic fertilizer production. When neighboring farms faced avian influenza outbreaks, Weber and his team suited up in protective gear to help contain the spread—putting community welfare above competitive advantage.

"Someone's got to feed America," Weber says when asked why he persists despite these extraordinary challenges. His philosophy of stewardship speaks to a deeper purpose: "This isn't our farm. We're just taking care of it until our dad comes back...and we want him to be really proud about where we're at."

Ready to understand what really happens behind the scenes in American agriculture? Listen now to this eye-opening conversation that will forever change how you think about the people who produce your food.

Hosted by Brandon Mulnix - Director of Commercial Accounts - Prism Controls
The Poultry Leadership Podcast is only possible because of its sponsor, Prism Controls
Find out more about them at www.prismcontrols.com

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When financial stress grips your mind, everything suffers - your health, your relationships, and especially your leadership. This revealing conversation with Matt Paradise takes us from his remarkable journey through teen homelessness and addiction to becoming a respected financial wellness expert who now helps leaders build healthier financial futures.

The statistics are startling: 57% of employees report that financial worries steal hours of productivity each week. One-third experience PTSD-like symptoms from money stress. As leaders, our financial struggles don't just affect us - they ripple through our entire teams, influencing decisions, workplace culture, and bottom-line results.

Paradise shares how financial health goes far beyond spreadsheets and budgets. It's deeply emotional, connected to our earliest experiences with money and our core values. For leaders in high-pressure industries like poultry production, where operational challenges and thin margins are commonplace, financial stress can lead to short-sighted decisions that compromise long-term stability.

The conversation offers practical pathways toward greater financial wellness: creating space for "sober-minded" assessment of your financial reality, building community support systems, and modeling financial vulnerability with your team. Paradise emphasizes that you don't need to share every detail of your financial life, but acknowledging struggles and sharing lessons learned creates psychological safety for team members facing similar challenges.

Whether you're currently thriving financially or struggling to keep the lights on, this episode provides compassionate guidance for leaders who want to transform their relationship with money and create cultures where financial wellness becomes a shared priority. Remember - your team's financial health directly impacts your organization's success.

Listen now and discover why taking even one small step toward financial wellness today can transform your leadership effectiveness tomorrow. What financial habit could you change this week?

Learn more about Matt Paradise - https://www.mattparadise.com/

Hosted by Brandon Mulnix - Director of Commercial Accounts - Prism Controls
The Poultry Leadership Podcast is only possible because of its sponsor, Prism Controls
Find out more about them at www.prismcontrols.com

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Jay Dee Graber sits at a fascinating intersection in the poultry industry as president of Michiana Equipment. Serving northern Indiana's substantial Amish farming community, he bridges traditional agricultural practices with modern poultry production requirements while navigating his own journey from reluctant family business participant to determined second-generation leader.

Growing up on his father's broiler farm, Jay Dee initially swore he'd never join the family equipment business. Yet by 2018, he found himself taking on leadership responsibilities, learning crucial lessons about financial management and people leadership. When COVID hit in 2020, his father stepped back, leaving Jay Dee fully at the helm of a business that provides essential feed, water, ventilation, and electrical systems to poultry producers.

What makes Jay Dee's perspective particularly valuable is his deep understanding of Amish farming operations. Contrary to common stereotypes, he reveals that Amish farmers generally embrace technology that improves efficiency while maintaining their family-centered approach to agriculture. The typical 20,000-bird operation fits perfectly with both their farm size (usually 40-60 acres) and practical considerations like feed delivery and egg pickup schedules.

Perhaps most remarkable are Jay Dee's insights into what he calls "unconscious sustainability" - practices that have been standard in Amish communities for generations but are now trending in modern agriculture. From solar power adoption to maintaining diverse farm operations with gardens and multiple animal species, these methods reflect a long tradition of self-sufficiency. Equally impressive is the community response when disaster strikes, as recently demonstrated when neighbors immediately stepped in to run a farm after its owner was hospitalized following an accident.

For emerging leaders, Jay Dee offers straightforward advice: build relationships, help others (even competitors), and stay adaptable. As the poultry industry faces increasing challenges from biosecurity threats to market volatility, this willingness to collaborate and innovate becomes essential for success.

Want more leadership insights from across the poultry industry? Subscribe to the Poultry Leadership Podcast and leave a review to help others discover this valuable resource.

Hosted by Brandon Mulnix - Director of Commercial Accounts - Prism Controls
The Poultry Leadership Podcast is only possible because of its sponsor, Prism Controls
Find out more about them at www.prismcontrols.com

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A gentle voice with decades of wisdom, Mohamed Mousa reveals how his childhood experience of losing baby chicks in Egypt became the foundation for revolutionary animal welfare practices that transformed an entire industry.

From tending a small flock by the Nile River to implementing poultry management systems across the globe, Mohamed's 40-year journey contains profound lessons about leadership, compassion, and the unexpected connection between profitability and proper animal care. "Animal welfare is always a money maker for the business," he explains, challenging conventional thinking that treats ethics and economics as opposing forces.

Mohamed opens up about the mentors who shaped his philosophy—particularly Dr. Nagel, who shared knowledge with one condition: "You have to pass this to others." This commitment to knowledge transfer has become Mohamed's life mission. "I don't own this knowledge," he reflects. "It's borrowed information I have to lend to somebody else." His relationship with Herbruck's Farms owner Stephen Herbruck—founder of what is now Prism Controls—shows how visionary leadership can elevate entire organizations when values align.

Perhaps most powerful is Mohamed's approach to mistakes. Rather than seeing errors as termination-worthy offenses, he views them as "the best teaching moments ever." Through his own painful story of losing birds to a tripped breaker, he demonstrates how analyzing failures can lead to systemic improvements and deeper commitment.

For young professionals, Mohamed's message is clear: develop genuine passion for the animals, understand their needs deeply, build strong teams through listening, and recognize that food production carries responsibility to both animals and consumers. As he approaches his 72nd year with no retirement plans, his definition of purpose remains beautifully simple: "Life is about serving others."

Hosted by Brandon Mulnix - Director of Commercial Accounts - Prism Controls
The Poultry Leadership Podcast is only possible because of its sponsor, Prism Controls
Find out more about them at www.prismcontrols.com

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Ever wondered how the chicken on your plate became so efficient to produce? The answer lies in cutting-edge genetic science happening behind the scenes at companies like Cobb-Ventress. Brandon Mulnix sits down with William Herring, Vice President of Cobb-Ventress, at the Animal Ag Tech Innovation Summit in Dallas to uncover the fascinating intersection of artificial intelligence, camera technology, and poultry genetics.

With experience spanning beef cattle, pork, and now broiler chicken genetics, Herring brings unique cross-species perspective to genetic improvement. He walks us through Cobb's three-pronged approach to innovation: developing new genetic products, implementing cutting-edge science in their ongoing breeding programs, and staying ahead of scientific breakthroughs. The conversation reveals how every bird in their breeding program receives its own "social security number" and has countless traits measured to determine which individuals will create the next generation of broilers.

The most captivating revelations come when Herring details how AI and camera technology are revolutionizing trait measurement. Traditional subjective scoring systems are being replaced with precision phenotyping that can analyze bird locomotion and even monitor mating behavior to address industry-wide hatchability challenges. We also get an inside look at Cobb's impressive "Proving Grounds" facility where they can test 40,000 breeding females simultaneously and produce 100,000 broiler eggs weekly for evaluation. Their relationship with parent company Tyson Foods allows for comprehensive meat quality assessment, creating what Herring calls a complete "playbook" for each new genetic product.

Facing a future where beef prices reach record highs and pork supplies fluctuate due to African Swine Fever, Herring predicts continued global growth for poultry. For aspiring leaders, he emphasizes building teams with individuals smarter than yourself who can execute at high levels. Listen now for a fascinating glimpse into the technology shaping our food future and the leadership principles guiding agricultural innovation.

Hosted by Brandon Mulnix - Director of Commercial Accounts - Prism Controls
The Poultry Leadership Podcast is only possible because of its sponsor, Prism Controls
Find out more about them at www.prismcontrols.com