Fernando Espinoza walks us through BANK Code. With 39 years of experience as a business owner he says Bank Code has been the secret behind his success. BANK codes are an easy to use personality assessment used to start determining your customers’ values, and what core ideals shape their worldviews. There are four personality types in BANK Codes: Blueprint, Action, Nurturing, and Knowledge. These personality types each have their own set of values that appeal to them, and their own strengths and preferences. By figuring out which BANK Code your customers are, you start painting the picture of who they are, and where they are coming from, helping you better relate to your customers.

Attorney, Jessica Streeter,  tackles the benefits of hiring an attorney for your business from the beginning and why. Protect your business from the start with her legal tips!

Healthy Hustle is a podcast that will help you optimize your business to its fullest potential! We interview experts in a variety of fields to help you navigate the entrepreneurial world. This is the first episode where Jim Parks and Whitney Bustillos dive in and tell you what inspired Whitney to start Healthy Hustle and a few tips she learned along the way!