Generation Z, those 20 years and younger, have had a short time to establish their shopping habits, but they have already have their own rules for what qualifies as a healthy product. They want brands to have helpful ingredients, demonstrate responsible social values and play a role in their overall holistic health, but Gen Z are frugal shoppers concerned with price point. In this podcast, Sandy Almendarez, editor in chief, INSIDER, discusses Gen Z with Shelley Balanko, Ph.D., senior vice president, Hartman Group, including:
• How Generation Z will likely evolve its shopping behavior as it matures
• The differences in habits already shaping within the generation
• The product attributes that impress Gen Z the most