This episode breaks down how Healthy.io turned an FDA-cleared at-home kidney screening test into a clinical workflow that routes patients into care, not just a standalone result. It also examines why the company sold to payers who absorb the cost of missed CKD, and what it takes to execute that kind of enterprise healthcare motion at scale.

Healthy.io’s Kidney Test GTM Playbook

“The Pain Advantage” cuts through the noise of the B2B world and exposes what truly drives decision-making in global enterprises: business pain, personal risk, and the kind of messaging that actually moves revenue.

Each episode dives into industry research, real-world GTM wins (and failures), and inside stories from technology companies that learned how to speak the only language customers genuinely respond to — money, risk, efficiency, and professional credibility.

The focus is sharp: why companies that keep selling “features” lose millions, while those that speak in terms of *pain and outcomes* close bigger deals, close them faster, and command higher prices.

This podcast is built for CEOs, CMOs, CROs, GTM leaders, and product executives who want to turn their message into a strategic asset — not just another slide in a deck. (Powered by Jellypod)

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“The Pain Advantage” cuts through the noise of the B2B world and exposes what truly drives decision-making in global enterprises: business pain, personal risk, and the kind of messaging that actually moves revenue. Each episode dives into industry research, real-world GTM wins (and failures), and inside stories from technology companies that learned how to speak the only language customers genuinely respond to — money, risk, efficiency, and professional credibility. The focus is sharp: why companies that keep selling “features” lose millions, while those that speak in terms of *pain and outcomes* close bigger deals, close them faster, and command higher prices. This podcast is built for CEOs, CMOs, CROs, GTM leaders, and product executives who want to turn their message into a strategic asset — not just another slide in a deck. (Powered by Jellypod)

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Healthy.io’s Kidney Test GTM Playbook

Healthy.io’s Kidney Test GTM Playbook