In Episode 63, we interview Michelle Mosher (@mmichellemosher), Business Development, Marketing and Social Media Strategist at Ironstone.  With over 25 years of experience in financial services, Michelle shares how she consults with clients on the development of solid business plans, integrating marketing and social media platforms to help them reduce their marketing costs and attract affluent clients for their firms.

In addition to the work she does in the office, Michelle is also active in mentoring cancer patients and serves as a speaker for Komen Nebraska.  As a cancer survivor herself, she is helping raise cancer awareness by providing marketing and social media consulting to Komen Nebraska, an affiliate of the Susan G. Komen Foundation.

We hope you enjoy this informative podcast and invite you to the conversation with @victorgaxiola and @elizelig on Twitter, use hashtag #HSonAir.  If you have a question, comment or suggestion, please send an e-mail to [email protected].   We also invite you to “like” our  page on Facebook where we share posts about the podcast, our guests, and other fun stuff.

In Episode 62, Meagan Hency (@mherf) of our Marketing team and Megh Gautam (@skyspeak) of our Product team join me to talk about the release of Hearsay Mail- the latest technology in our Predictive Social Suite. Hearsay Mail is a continuation of the digital vision shared by Hearsay Social in February and will make it easy for companies and advisors to efficiently reach and engage with customers through personalized emails at scale.

To learn more about Hearsay Mail, check our our latest blog post by Steve Garrity (@stgarrity) and the press release announcing the launch. You can also learn about all Hearsay Social products and services on our website at www.hearsaysocial.com

Join the conversation with @victorgaxiola and @elizelig on Twitter, use hashtag #HSonAir.  If you have a question, comment or suggestion, please send an e-mail to [email protected].   We also invite you to “like” our  page on Facebook where we’ll be posting photos and posts about the podcast, our guests, and other fun stuff.

The financial services industry is in a constant state of flux, and in Episode 61 we interview Terry Golesworthy (@TerryCRG) President of the Customer Respect Group to get his thought on the changing landcape of digital technology and social media in the Insurance space and how his organization has continued to be trusted source for benchmark data and online strategy advice since 2003.  

We also talk about one of the best industry resources: Social Eyes.  Launched in 2011 in response to the demand for objective data and analysis, Social Eyes is a special newsletter/guide that provides insight on the Insurer's View of Social Media, and an invaluable resource for industry insiders. To learn more about the Customer Respect Group and Social Eyes visit their website at www.customerrespect.com

Join the conversation with @victorgaxiola and @elizelig on Twitter, use hashtag #HSonAir.  If you have a question, comment or suggestion, please send an e-mail to [email protected].  

Remember to “like” our  page on Facebook and find out more about the long westward journey of our good friend Ronny Kerr on Twitter using hashtag #RonnyWalk

Happy Birthday Hearsay Social On the Air! In episode 60 we celebrate the 1st birthday of our podcast by sharing our favorite shows and segments from the past year as well as what we've learned through the process.

Thank you to all our employees, customers, partners, and friends that have been on the show, and for being a part of the journey with us.

Thank you to all our listeners from every corner of the world that have given us their time and their ears each week.

Finally, thank you to Gary Liu (@garycliu) our VP of Marketing and the entire Senior Leadership Team for their support of this ongoing "experiment." 

We'd love to hear from you as well.  Have a favorite episode or segment?  Please let us know via e-mail or tweet using hashtag #HSonAir

Join the conversation with @victorgaxiola and @elizelig on Twitter, use hashtag #HSonAir.  If you have a question, comment or suggestion, please send an e-mail to [email protected].  

Remember to “like” our page on Facebook and continue to follow the progress of our good friend Ronny Kerr on Twitter using hashtag #RonnyWalk

The Hearsay Social story may have begun with Clara and Steve,  however realizing the vision meant hiring others who shared the same passion, drive and commitment to create something special.  In episode 59 we interview Yahui Jin, Mobile Tech Lead and Roger Hu, Director of Engineering to share their stories of the early days at Hearsay Social.  Together we discuss how Hearsay Social has evolved over the years, the joy that comes with making a difference, and how we’ve managed to maintain the unique culture that continues to attract new talent today. It is our honor to profile these longtime employees for their continued contributions and passion and for lending their talents to the growth and success of our team.

Join the conversation with @victorgaxiola and @elizelig on Twitter, use hashtag #HSonAir.  If you have a question, comment or suggestion, please send an e-mail to [email protected].  

Remember to “like” our page on Facebook and continue to follow the progress of our good friend Ronny Kerr on Twitter using hashtag #RonnyWalk

Episode links

If you'd like to know the secret pizza place location at the Cosmopolitan Hotel in Las Vegas, send a tweet to @VictorGaxiola or e-mail us at [email protected]

Reporting live from San Francisco, this is Hearsay Social On the Air.  In episode 58 we invite Alissa Dos Santos (@alissadossantos) of our Marketing team to talk about her background as a journalist and morning television reporter and how she’s transformed her storytelling skills to her role as a product marketing manager at Hearsay Social.

Join the conversation with @victorgaxiola and @elizelig on Twitter, use hashtag #HSonAir.  If you have a question, comment or suggestion, please send an e-mail to [email protected].  

Remember to “like” our page on Facebook and continue to follow the progress of our good friend Ronny Kerr on Twitter using hashtag #RonnyWalk.

Links from show:

On the heels of the LIMRA Social Media Conference for Financial Services (#LLSMC), Cori Schmid, Social Media and Online Marketing Manager at Mutual of Omaha (@mutualofomaha), joins us in our San Francisco studio to talk about social adoption, digital trends in Financial Services, and of course one of Victor's favorite shows- Wild Kingdom.  We were thrilled to have Cori be our first customer to join us in San Francisco for this recording.

In Episode 57 we also bring in Stephanie Tsai (@stephhhtsai) of our Customer Success team that works closely with Cori and her team at Mutual of Omaha to grow their program, establish goals, address challenges, and ensure that the program thrives. 

Join the conversation with @victorgaxiola and @elizelig on Twitter, use hashtag #HSonAir.  If you have a question, comment or suggestion, or would like to be on the show, or know someone who should- please send an e-mail to [email protected].  

Remember to “like” our Hearsay Social On the Air page on Facebook and continue to follow the progress of our good friend Ronny Kerr on Twitter using hashtag #RonnyWalk

The LIMRA Social Media Conference for Financial Services (#LLSMC) was in our hometown of San Francisco and we were there to cover the event as we painted the town Hearsay red.  In episode 56 we discuss the themes, conversations and highlights of the conference including: the rise of social for recruitment, how early adopters are pulling ahead, and how organizations are getting creative in their use of social.  As part of our podcast we also expand on the ideas presented by the conference speakers and the #SilverBowlAwards.

Join the conversation with @victorgaxiola and @elizelig on Twitter, use hashtag #HSonAir.  If you have a question, comment or suggestion, please send an e-mail to [email protected].  

Remember to “like” our NEW page on Facebook and continue to follow the progress of our good friend Ronny Kerr on Twitter using hashtag #RonnyWalk

Follow the conference speakers mentioned on Twitter:

Episode Links

To promote the recent launch of our Social Business Maturity Model, Sarah Pedersen (@sarahcpedersen), Director of Customer Success at Hearsay Social- West, joins us to share how the model was created, how it works, and the key factors for success that we identified after evaluating the maturity of over 100 leading financial services and insurance firms.

In addition, for attendees of the LIMRA Social Media Conference for Financial Services (#LLSMC), we have a bonus interview with Jen Dimaculangan (@whatjeneats) of our Customer Success team and one of our resident “foodies,”  to share her favorite places for great food, drinks, desserts and fun in San Francisco (links to all picks are below).

Join the conversation with @victorgaxiola and @elizelig on Twitter, use hashtag #HSonAir.  If you have a question, comment or suggestion, please send an e-mail to [email protected].  

Remember to “like” our NEW page on Facebook and continue to follow the progress of our good friend Ronny Kerr on Twitter using hashtag #RonnyWalk

Links to places mentioned in our podcast:

As our entire company gathers at our bi-annual Company Kickoff event to celebrate the 1st half of the year and prepare for the remainder of 2015 and beyond, Victor (@VictorGaxiola) interviews individuals from our international operation.

Joining us again from New York is Connor Crown (@ConnorCrown) who you may remember from Episode 43: Empire State of Mind Part II.  From Europe, we interview Chris Andrew (@ChrisWAndrew) who is heading up our operations in London and Thomas Weyand (@taw01) who is working in Munich, Germany.  Finally, we interview Jason Suen (@JasonSuen) on his experiences opening up our Asia/Pacific operation in Hong Kong. We hope this episode will illustrate the diversity and breadth of our growing global footprint and the challenges and similarities each area faces in the adoption of digital/social technology.

In addition, we have a special #RonnyWalk update from Mark Fleschler who joined Ronny and Natalie for 4 days as they travelled across Colorado.

Join the conversation with @victorgaxiola and @elizelig on Twitter, use hashtag #HSonAir.  If you have a question, comment or suggestion, please send an e-mail to [email protected].  

Remember to “like” our NEW page on Facebook and continue to follow the progress of our good friend Ronny Kerr on Twitter using hashtag #RonnyWalk