Michael Jones, VP of People at aware®, has mastered the art of scaling dual cultures within a single organization. As aware® grew from 10 to 30 employees while launching physical blood-testing locations across Germany, Austria, and the Netherlands, Michael discovered that building one unified culture across both digital headquarters teams and on-the-ground medical operations was not only impossible but counterproductive. His approach of intentionally designing two complementary cultures - while maintaining shared values and communication touchpoints - has enabled aware® to maintain tight team cohesion during rapid expansion while delivering consistent customer experiences across diverse work environments.