In this episode of Heart of the City, we sit down with Bill Reed, owner of Pedestrian Wine & Cheese, a new Northshore spot bringing fresh energy to Frazier Avenue. With a background in New York’s restaurant scene and a personality that instantly fills a room, Bill shares what led him to Chattanooga—and why he chose to go all in on opening something of his own here.
We talk about the realities of launching a business just six months ago in a high-traffic, high-conversation area, his decision to plant roots on Frazier during a challenging season, and what he sees for the future of the neighborhood. More than anything, this conversation centers on community—what it means to create it, invest in it, and surround yourself with people who care just as much as you do.
Plus, Bill breaks down wine in a way that’s approachable, unpretentious, and actually helpful for everyday life.
This episode is about taking risks, trusting your instincts, and building something that brings people together.