Ashton Snook, Head of Design for Digital & Physical Products at Hive, joins MEX founder Marek Pawlowski to share how Hive is approaching the complex, multi-touchpoint challenge of delivering good customer experience for its smart home products. Ashton talks about the user research and product design aspects, as well as the organisational journey he's been on to build collaboration between teams and keep the customer at the heart of the conversation. The discussion expands to some of the user stories inspiring Ashton and his team, as well as the wider implications of society's changing relationship with energy usage.
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