How do you make things work? How do you make your career flourish? How do you make your business a success? You'll hear a lot of negative advice when you're starting a business, a new endeavor, or any new thing that is off the beaten path. Hypnotist Jason Linett had heard all of these at some point in his life, but instead of being disheartened, he set a hypnotic mindset of what he is going to do to and made it work. Jason shares how he uses hypnotic intervention to excite people’s imagination and create new patterns in their mind to sweep them into an experience, which becomes their new normal, their new reality.
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The Hypnotic Principle: Creating A New Reality with Jason Linett
We have with us the hypnotizing, Jason Linett. Can a hypnotist help you grow your business? Jason has hypnotized over a quarter million people. He uses his principles of rapport and modeling to track what top business performers and professional athletes do differently to build their own million-dollar brand. Jason, welcome to our show.
It's good to be here, Sam. Thanks for having me.
Hypnotizing in business, how did this get started?
To rewind part of my backstory into this conversation, I'm probably like many people reading this that I found myself several years ago getting frustrated in a career. I was working hours and so many frustrations in that category. Hypnosis of all things was a bit of a hobby for me. It was something that I was introduced to. Someone came to my college, did one of those funny shows and thought, “I want to learn that.” It was the perfect timing that as the beautiful level of burnout was establishing that old career, it became, “let me go off and do my own thing.” This was something that I was working at. the aspect of looking at things differently.
My biggest shift was from day one, the worst advice I ever got for running my business was, "It's going to be slow your first year." From that language, I heard myself in the back of my thoughts say almost like the infomercial, "There's got to be a better way." I refuse to buy into that premise. I did everything that I could to get out there to effectively talk about something that I was passionate about, represent it professionally as the saying I now use becomes and by accident, that built an extremely thriving business.
What was the accident?
The mindset of taking that negative advice. It came from a place of concern from these other people of, "It's going to be slow your first year. No one will come to a business without referrals or referral sources," and refusing to buy into that premise. Looking at it from that place of this hypnotic mindset that this is what I'm going to do. I'm going to make it work and I'm going to figure it out along the way.
When I first started my business, I said, "This is how you know you're doing the right thing." Everyone will tell you you're crazy. Everyone will tell you it's not going to work. They knew this one guy that was in Iowa that tried something like this and lost his house and his car blew up or whatever. I think all of these protection mechanisms where they're like, "You're going off the beaten path. What are you thinking?"
The biggest thing that I find with businesses that the statement becomes is that the most dangerous word in our language is the word because. “Because this happened, I guess I'll throw in the towel” or “Because this happened, this thing is in the news. We've got to pull back. It's going to be slow this time of year.” I teach people in the business that everything comes down to the mindset of building assets and leveraging them. Recognizing what are those things that we currently have at our disposal,
