The majority of purchase decisions are made in a store and no one knows this better than Amanda Kenny, Founder & Chief Merchandiser at Hive Naturals. Amanda works with some of our favourite brands and past guests – Righteous Gelato, Humble Potato Chips, Chiwis, Made with Local, Nuts for Cheese and more to ensure they win at shelf. We discuss her career journey, the value a merchandising team provides, and how she builds win-win relationships with brands and retailers across Canada.