Heather Freeland has held senior level marketing jobs in Silicon Valley for over a decade, with roles at Facebook, Lyft and Adobe. Prior to moving out west, she was a New Yorker having worked at MTV, Gilt Groupe and the marketing services company, Digitas. Heather joins to talk about the challenge of marketing to marketers, how working for Sheryl Sandberg taught her to be a better listener, and what she learned working with American Express. She also shares a valuable lesson from her Great Aunt Tootie.