Heather is founder and MD of Wiggly Wigglers – an online e-merchant of organic garden and sustainable living products. Wiggly Wigglers are based in rural Herefordshire and very much part of the local farming community. Topics that Heather is very passionate about.In this program we spoke to Heather about how she turned the business from one that her accountant advised her to close as unprofitable to one with a turnover of over £2.5 million using using podcasting and social media.She talks about the value of the archive of podcasts so that people listen to content from months and years before and how that and the style of the programs has helped to build a global audience of 50,000 a month.