One of Heather Molina’s bosses early in her career had a big influence on how she leads her team today as VP of cross channel marketing at Red Door Interactive. 

No, it wasn’t a valued mentor (although plenty of those too) but rather a bad manager. She says she thinks about how he handled situations… and does the opposite.

In her role, she oversees teams doing everything from SEO to social media to TV ads and beyond. But no matter what type of marketing they’re doing there are definitely some common strategies she uses to keep her employees on track and producing results for clients.

Tune in to find out… 

• The most important trait she looks at when hiring – it has nothing to do with skills or experience
• A surprising way to brainstorm new services to offer
• The best way to build trust with employees (and why trust is so important in the first place)
• A test that identifies a person’s most powerful strengths and motivators
• And more…