Ever wonder how a passion for yarn could transform into a thriving business and vibrant community? In this episode, we unravel the story of Heather Swan, aka "The Yarn Queen," who left her corporate career to pursue her love of fiber arts. Discover how she built Yarncom and the Midwest Fiber Festival from scratch, navigating challenges and weaving together a loyal customer base. Whether you're a crafting enthusiast or an aspiring entrepreneur, this conversation is bound to inspire and offer valuable insights into the world of experiential retail.

Guest:
Heather Swan, aka "The Yarn Queen", founder of Yarncom and Midwest Fiber Festival

Key Topics:

• Heather's transition from corporate career to yarn shop owner
• The $2.5 billion US yarn industry and growing interest in fiber arts
• Launching Yarncom and the Midwest Fiber Festival
• Building a passionate fiber arts community in St. Louis
• Strategies for introducing new customers to knitting and crochet
• The importance of offering experiences in retail
• Balancing beginner-friendly classes with advanced offerings
• Using market research to choose an ideal shop location
• Tips for new entrepreneurs (e.g. hiring a virtual assistant early)

Memorable Quotes: 
"Our tagline is community through creation." - Heather Swan

"Surrounding yourself with people that support you, that believe in you, and that hold you accountable is what has helped me so much." - Heather Swan

Where to find Heather:

• Yarncom: yarncomstl.com
• Midwest Fiber Festival: midwestfiberfest.com