By Experiences App
The podcast currently has 5 episodes available.
Ever wonder how a passion for yarn could transform into a thriving business and vibrant community? In this episode, we unravel the story of Heather Swan, aka "The Yarn Queen," who left her corporate career to pursue her love of fiber arts. Discover how she built Yarncom and the Midwest Fiber Festival from scratch, navigating challenges and weaving together a loyal customer base. Whether you're a crafting enthusiast or an aspiring entrepreneur, this conversation is bound to inspire and offer valuable insights into the world of experiential retail.
Guest:
Heather Swan, aka "The Yarn Queen", founder of Yarncom and Midwest Fiber Festival
Key Topics:
Memorable Quotes:
"Our tagline is community through creation." - Heather Swan
"Surrounding yourself with people that support you, that believe in you, and that hold you accountable is what has helped me so much." - Heather Swan
Where to find Heather:
I had an amazing conversation with Jeff Pennypacker of Sweet and Savory Classroom, a cooking school experience based in Chatanooga, TN. He and his wife run a very successful cooking school and he shared some tasty insights for any retailer who offers (or wants to) experiences. And, if you're a cooking school, don't pass up this episode as it has some very particular advice for you.
Send me your feedback, suggestions, and musings to [email protected]. I'd love to hear from you as long as you're not a spammer.
Pre-emptive apology: At the beginning of the podcast, I promised we'd have Jeff share a summary of how to develop a "personal formula" at the show's end. I completely forgot to do that, so we'll do another show with him to discuss the "four realms" and have him speak more about his personal formula process.
Show highlights:
Links and Resources:
The Experiences app
If you're a cooking school or any other retailer who values hosting your customers for experiences, you need the Experiences app. It has all the features you need to offer bookable experiences, send out reminders, check in your customers, and
Get a 14-day trial of the Experiences app for your Shopify store by visiting our app page on Shopify.
You can also visit our website here »
Sure, you can hope that people just show up and start to shop in your store (or chain if you're a retail magnate). But it's much more effective to bring people together through pre-booked experiences - because this is what consumers want.
Mark and Chip discuss the mindset and method behind adding pre-booked experiences to your retail offering. And if you're wondering if this applies to what you do...it most certainly does!
Mark and Chip discuss the future of the Experiences podcast, retailers' power to curate happiness and thrive, and some other things. At the beginning of this episode, Mark mentions that the first episode is coming down, but then we looked at the stats, and you know what? People are actually downloading it. So this episode makes Mark and Chip sound like liars.
This episode is sponsored by the Experiences App, the only real choice for retailers that want to offer booked experiential commerce seamlessly from their Shopify stores while maintaining complete brand control and their customer data.
From Lululemon to the candle business, everything is changing because of the Internet and what consumers value. Even though traditional retail is being wiped out, something better is replacing it that will actually get you back in your car instead of waiting for UPS to show up.
The Experiences podcast is sponsored by Experiences™. You can find us at experiencesapp.com
Show music by Anonymous420 from FreeMusicArchive.org
The podcast currently has 5 episodes available.