What happens when your advocacy program secures C-suite buy-in, launches team by team, and leads with value? You 10X your brand reach in a year.

In this episode, Lewis Gray and Elliot Elsley speak with Heather Wiita, Senior Brand and Social Media Manager at Salesloft, about how their employee advocacy program evolved from a pilot to a powerhouse.

Heather shares how they strategically launched their program with DSMN8, starting small and rolling out by department to cater to varying levels of social media comfort. She explains the critical role of executive sponsorship and how leaders actively promote advocacy by showing, not just telling, their teams why it matters.

You’ll hear how Heather and her team crafted content that empowered employees to share their perspectives, maintained high engagement with Slack integration, and fostered a culture of authentic brand representation. Additionally, the episode explores what truly motivates employees to stay: personal value, recognition, and achieving meaningful outcomes.

Whether you’re starting from scratch or trying to scale your program, this conversation is packed with lessons on making advocacy stick.

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