Did you ever walk into a store and the first section you encountered was the Cosmetics Department? Often, the first clue is the overpowering, knock-you-out fragrances. Behind the counter are male and female cosmeticians wearing an exaggerated mask of makeup—sometimes in excessive quantities. The whole thrust of their sales strategy is surface beauty: rings on most fingers and toes, glittering bracelets, neck chains, ear danglers and other body modifications, puckered painted lips, thick pasty eyelashes, elaborate hairstyles, and frighteningly long, extended coloured fingernails.