In today's Internet, packets are at the core of information flows. Routers only know (very minimally) about what is in the packets they're carrying around. Caching and content distribution networks (CDNs) are used to place information at various locations throughout the 'net for users to access, making the distribution of this information more efficient. Information Centric Networking "flips the script," making named information, rather than packets, the core construct of networks.