Helen Stoddard (Head of Global Events at Twitter) discusses what it takes to create buzzworthy events, why B2B and B2C events aren't really that different after all, and how events help drive Twitter's revenue strategy.

Helen owns Twitter's presence at large events like South by Southwest, Cannes, and CES. Prior to Twitter, Helen led events at Toys "R" Us and Nickelodeon, founded and managed her own event production company, and spent several years working on David Letterman's Tonight Show. #PinkSweats