Hella High

When it comes to consuming cannabis, beverages have captured consumer interest as science and technology have developed better-tasting bud beverages with much faster onset times. With an extensive background in the mainstream food and beverage industry, and an eagerness to join the cannabis industry, Judy Yee launched K-Zen Beverages, the parent company of S*Shots, Mad Lilly Spritz, and Mad Lilly Tonic. Tune in to learn how this CEO is navigating a newly legal industry, creating beverages for every kind of consumer, and a platform mothers who consume. 

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When it comes to his art, music, and sport, Kingston Royal founder and CEO Ron Brandon found that integrating cannabis can bring about a better experience while working on his passions. The former NFL player left the 49ers for the more cannabis-friendly Canadian Football League, where he first saw other pro-athletes play games high. Ron's cannabis cultivation side hustle led him to go full-time into the industry, launching his California-based lifestyle and cannabis brand - Kingston Royal, and co-founded cannabis social equity distribution company, Locals Equity Distro. 

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TL;DR: Ask your retailers what EQUITY brands they carry! 

We caught up with 4x returning Hella High Podcast guests Ramon Garcia and Morris Kelly for some breaking news and updates!!! The Equity Trade Certificate will serve as a tool for economic equality as the first federal trademark certification that identifies social equity companies. 

Click here to apply to become an Equity Trade Certified Business (ETCB) or Equity Trade Certified Ally (ECTA) and receive a pilot license to use the Equity Trade trademark. Or message equitytradecertification[at] gmail[dot]com.

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Co-founder and CEO of Ciencia Labs and Dreamt, Wassef Tawachi, began his professional career in investment and wealth management at a time when the world's largest financial institutions were crashing and burning. Wassef would go on to lend his finance expertise to emerging cannabis companies before joining the industry full-time at Kushy Punch. It was ultimately carpool conversations with colleagues that began turning the wheels for these innovators, who went on to launch the science-backed cannabis manufacturer, Ciencia Labs. 

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Happy Mother's Day to you and all your plants!! 

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It was the risk to publish a cannabis article under his byline that led Javier Hasse to become one of the most well-known cannabis journalists in the world. The author of "Start Your Own Cannabis Business" has been featured in a number of publications, including CNN, Entrepreneur Magazine, and PlayBoy. The Argentinian-based reporter serves as the managing editor of Benzinga Cannabis, a Senior Contributor at Forbes, and CEO of El Planteo, a Spanish language media platform covering cannabis, hemp, CBD, and psychedelics. We caught up with Javier to chat about the future of cannabis legalization in Latin America, the evolution of cannabis news, and how his passion for the plant made him a Billboard-charting artist.

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We caught up with (and fangirled over) community organizer, cannabis entrepreneur, and overall San Francisco icon, Nina Parks. The creator of Gift of Doja, a cannabis and lifestyle brand. Along with her many endeavors, Nina is a co-founder of the Original Equity Group and a partner in Locals Equity Distro. Her policy and community work led her to serve as the Chair of the Cannabis Oversight Committee, where she has been a staunch advocate for social equity in the legal cannabis industry. The cannabis mogul in the making is also a founding member of Supernova Women, and recently joined the second cohort, of Eaze's Momentum accelerator. 

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CashColorCannabis Podcast is one of the very first cannabis podcasts to dive into the discourse around the Black experience in cannabis. We caught up with Atlanta-based journalist, Mehka King who has been documenting the intersection of cannabis and hip hop culture for years. Mehka shares his tales as a music journalist, how the strains inspired the music we love, and how hip hop taught him how to roll, literally. 

CASH COLOR CANNABIS

CashColorCannabis.com

CashColorCannabis Instagram

YouTube.com/LiveHipHopDailyOnDemand

PODCASTS MENTIONED

Wine, Weed & Weave 

The Nostalgia Mixtape

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Salwa Ibrahim has been a pioneer in the cannabis industry for over thirteen years, opening and operating dispensaries (Cookies Oakland) and cultivation/extraction facilities across multiple states, with sales totaling $50M+ annually. In 2016, Salwa and her partners at Blüm launched the first cannabis dispensary IPO in history. In 2019, Salwa and her team at Highland Events produced Grass Lands at San Francisco’s Outside Lands—the first recreational cannabis vending experience at a major music festival. In her current role at MKSI Investments, Salwa lends expertise and experience to emerging cannabis companies while seeking new opportunities and markets.

Check out Cookies Oakland and Follow Salwa Ibrahim for the latest.

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To kick off 2021 and Black History Month, we spoke with Authentic 415 dispensary owner and San Francisco boxing legend Karim Mayfield.

The Golden Gloves and NABO junior welterweight champion joined the pod to discuss what it takes to join the marijuana industry and start a business in the community that raised the fighter. Mayfield is also the owner of SoulChamp, a boxing gym dedicated to providing the kind of youth mentorship that helped turn his own life around.

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