Most people start running ads to an ice-cold audience. And it’s a loooooong way from “cold as ice” to “hot lead!” Instead, you have a shortcut to a pool of potential leads just waiting to be tapped...

And no, it’s not about dumping tons of money into Facebook ads. (Though you can use it WITH ads to make it even more powerful!) It’s free, fast, and works insanely well.

Something as simple as choosing a different ad format can give you wildly better results...

You want to use it. You probably love it. You have to fight the inner demon telling you to use this color... because doing so is Death To Your Ad

Make Facebook ads which are “in yo’ face” amazing with this insanely simple hack

Unless you enjoy the idea of setting money on fire (let’s be real fb ads done wrong can cost a LOT), do this before you ever give a red cent to Zucks

You need ALL these ingredients for a tasty clickable ad

You know urgency and scarcity are powerful marketing tools. But use it the WRONG way and it works against you...

You might not want to do everything McDonald’s does, but you’ve got to admit that their business is pretty rocking. Steal this strategy to boost your own business...

Sooooooo much advertising on Facebook looks like this. And it’s exactly NOT what you should be doing! It’s expensive, ineffective, and if you put it into “real life” terms of what it would be like if someone did this to you on the street... it’s downright creepy. Listen in to avoid this mistake...