Hello DTC

You’ve heard about Direct-to-consumer businesses.

On Episode 9 of Hello DTC presented by Beaconstac, we chat with Terri Rockovich, Co-Founder and CEO of Jinx, as she tells us just how they came up with their unique OOH advertisements for our canine friends.

In this episode, we discuss:

Connect with Terri on LinkedIn.

Subscribe to our mailing list and get insights delivered, directly to your inbox at https://www.beaconstac.com/podcast

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Follow us to keep up with #D2C trends, tips, and more:

Twitter: https://twitter.com/hello_dtc

LinkedIn: https://www.linkedin.com/showcase/hello-dtc

Did you know you can connect with consumers through your packaging?

Try a modern QR Code solution - https://www.beaconstac.com/qr-code-generator.

With flexitarians and vegans scooping up a bigger chunk of the food industry by the day, CPG brands across the world are competing for a spot in the plant-based segment.

In such a competitive industry, how can a D2C business carve a niche for itself and build a growing customer base?

On Episode 8 of Hello DTC presented by Beaconstac, we speak to Luis Mejia, Head of Strategy & Growth Operations at Heartbest Foods about his experiences growing a DTC brand in the plant-based food category.

In this episode, we discuss:

Connect with Luis on LinkedIn - https://www.linkedin.com/in/luis-mejia-59b87926/

Subscribe to our mailing list and get insights delivered, directly to your inbox at https://www.beaconstac.com/podcast

_____

Follow us to keep up with #D2C trends, tips, and more:

Twitter: https://twitter.com/hello_dtc

LinkedIn: https://www.linkedin.com/showcase/hello-dtc

Did you know you can connect with consumers through your packaging?

Try a modern QR Code solution - https://www.beaconstac.com/qr-code-generator.

Creating a sense of relatability among consumers is crucial if you are to thrive as a D2C brand.

Building a brand narrative that consumers can identify with is the first step to becoming a household DTC brand.

But just how do you craft a brand narrative that pulls in more loyal customers?

How can a direct-to-consumer business create a narrative that builds a community?

In this episode of Hello DTC presented by Beaconstac, we chat with Matt Mullenax, Co-founder, and CEO at Huron grooming products, as he tells us his secrets about building a DTC brand that customers can relate to.

We delve deeper into:

Connect with Matt on LinkedIn - https://www.linkedin.com/in/matt-mullenax-4b4b086/

Subscribe to our mailing list and get insights delivered, directly to your inbox at https://www.beaconstac.com/podcast

_____

Follow us to keep up with #D2C trends, tips, and more:

Twitter: https://twitter.com/hello_dtc

LinkedIn: https://www.linkedin.com/showcase/hello-dtc

Did you know you can connect with consumers through your packaging?

Try a modern QR Code solution - https://www.beaconstac.com/qr-code-generator

Is investing in SEO more important than investing in setting up physical stores?

Data definitely suggests so!

A recent study by Search Engine Journal showed that while Google was the second acquisition channel for DTC brands, physical stores were far away at the 5th position.

Marquis Matson, VP Growth and Community of Sozy, has elevated the comfortable clothing brand by DOUBLING their website traffic in just six months

On this episode of Hello DTC presented by Beaconstac, Marquis, and Monika discuss:

- The purpose of having a blog for DTC brands

- Right time to invest in SEO

- SEO framework for the first 3 months

- Long-tail keyword strategy

- Proven SEO hacks

Connect with Marquis on LinkedIn for everything SEO- https://www.linkedin.com/in/marquis-matson/

Get insights delivered in your inbox - Sign up at https://www.beaconstac.com/podcast

_____

Follow us to keep up with #D2C trends, tips, and more:

Twitter: https://twitter.com/hello_dtc

LinkedIn: https://www.linkedin.com/showcase/hello-dtc

If you are looking for ways to connect directly with consumers from your packaging or physical spaces, try a modern QR Code solution - https://www.beaconstac.com/qr-code-generator

Empathy and compassion towards customers and their needs help build a community of loyal customers.

This, in the right essence, is what building a customer-centric brand means. CX alone could become a channel that drives 1200% growth.

Eli Weiss, Director of CX and retention at Olipop talks about a CX-first mindset and what humanizing customer experience actually means.

On this episode of Hello DTC presented by Beaconstac, Eli, and Monika discuss:

Eli regularly shares DTC benchmarks, tactics, and experiences on his social media handles. Follow him at -

Linkedin - https://www.linkedin.com/in/eliweisss/

Twitter - https://twitter.com/eliweisss

Get insights delivered in your inbox - Sign up at https://www.beaconstac.com/podcast

_____

Follow us to keep up with #D2C trends, tips, and more:

Twitter: https://twitter.com/hello_dtc

LinkedIn: https://www.linkedin.com/showcase/hello-dtc

If you are looking for ways to connect directly with consumers from your packaging or physical spaces, try a modern QR Code solution - https://www.beaconstac.com/qr-code-generator.

New-age DTC brands have changed the way products are built - They build solutions, not products.

They are building solutions to customer problems and not just launching new products with brighter packaging.

Samriddh Dasgupta, VP marketing at Bombay Shaving Company dissects the process of building a product with customer feedback.

On this episode of Hello DTC presented by Beaconstac, Samriddh, and Monika discuss:

Samriddh has great insights to share about marketing and building products on his social channels. Follow him at -

Linkedin - https://www.linkedin.com/in/samriddh/

Get insights delivered in your inbox - Sign up at https://www.beaconstac.com/podcast

_____

Follow us to keep up with #D2C trends, tips, and more:

Twitter: https://twitter.com/hello_dtc

LinkedIn: https://www.linkedin.com/showcase/hello-dtc

If you are looking for ways to connect directly with consumers from your packaging or physical spaces, try a modern QR Code solution - https://www.beaconstac.com/qr-code-generator.

Building a brand is challenging. But, building a brand in a category that doesn’t exist is a NIGHTMARE.

But that’s the fun part of the entrepreneurial journey!

Chris Meade, co-founder, and CMO of CROSSNET, came up with the simplest yet smartest way of getting the initial customers.

He went on to build the fastest-growing sporting goods company on the planet.

The company sold over 100,000 (and counting) 4-way volleyball net across the world and is available in all big-box retailers in the United States.

On this episode of Hello DTC presented by Beaconstac, Chris, and Monika discuss:

Chris posts regularly on Linkedin, and I find it very useful and fun. Follow him on

Linkedin - https://www.linkedin.com/in/cjmeade/

Get insights delivered in your inbox - Sign up at https://www.beaconstac.com/podcast

_____

Follow us to keep up with #D2C trends, tips, and more:

Twitter: https://twitter.com/hello_dtc

LinkedIn: https://www.linkedin.com/showcase/hello-dtc

If you are looking for ways to connect directly with consumers from your packaging or physical spaces, try a modern QR Code solution - https://www.beaconstac.com/qr-code-generator.

Is this an era of celebrity-backed CPG brands?

For sure.

Informed by years of building their personal brands and inclination towards an idea, celebrities are taking a seat in board room tables.

However, is that sufficient to become a cult-favorite brand?

Not at all.

Amuthan Rajendran, the growth leader at Wrogn, discusses what it takes to build and scale a fashion DTC brand.

Wrogn is an early adopter of DTC & online commerce in India. Wrogn soon became a cult-favorite fashion and apparel brand in India.

On this episode of Hello DTC, Amuthan and Monika:

Get insights in your inbox - Sign up at https://www.beaconstac.com/podcast

_____

Follow us to keep up with #D2C trends, tips, and more:

Twitter: https://twitter.com/hello_dtc

LinkedIn: https://www.linkedin.com/showcase/hello-dtc

Try QR Codes as a consumer engagement platform for your brand - https://www.beaconstac.com/qr-code-generator

Big CPG brands like Unilever & Heinz have been making incremental investments in building DTC models for years.

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Follow us to keep up with #D2C trends, tips, and more: 

Twitter: https://twitter.com/hello_dtc

LinkedIn: https://www.linkedin.com/showcase/hello-dtc

Try QR Codes as a consumer engagement platform for your brand - https://www.beaconstac.com/qr-code-generator

Introducing the Hello DTC podcast presented by Beaconstac!

Where global experts discuss -

launching DTC initiatives