This is the first time I get to say ‘welcome back’ on Hitting The Mark as I had Till Janczukowicz, the founder of Berlin-based IDAGIO, which is often described as 'the Spotify for classical music,' on episode 21.

But this is not a Let’s catch up with Till episode to check in on IDAGIO. Instead, I recently saw that he is preparing for an exciting brand launch that features none other than John Malkovich to kick things off.

The idea? Spend a month with John. Hello Genius is the brand's name, and it fosters a whole new level of mentorship, access, and community.

On this episode, Till shares his vision for the brand in his typical intellectually stimulating and curiosity-evoking manner.