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We explore how the newly titled Laya Arena aims to blend sport, culture and community in the heart of Dublin, and what a true home ground means to players and fans. 

Rebecca Trevor outlines the brand vision, Barry Murphy bridges rugby and music, and Linda Djougang explains how crowd energy becomes performance.

• Decade-long path to Leia Arena naming
• Modular venue design across sport, music and show jumping
• Member-first experiences for 710,000 Laya customers
• National reach beyond Dublin and provincial pride
• Barry Murphy on Irish crowds, gigs and Munster-Leinster battles
• Metallica memories and the RDS as a cauldron
• Linda Djougang on home advantage and sightlines
• World Cup bonds, the 16th player and fan energy
• Growth without losing identity and community feel
• 2026 opening timeline and interprovincial hopes

If you want to come and join us for the Sport for Business Women in Sport Annual Conference, on the morning of Tuesday, December the 9th in Tallaght Stadium find out more at sportforbusiness.com

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Our upcoming live events on Women in Sport and the Sporting Year Ahead, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.