Let us know what’s on your mind

Kevin Doyle joins us to talk about the buzz after Budapest and the graft that keeps a community club alive. We dig into girls’ football growth, the cost of renting pitches, and how a guaranteed-prize lotto can fund a permanent home.

• The celebration that lifted Irish football spirits
• Stepping from parent coach to club leader
• The weekly grind of facilities and scheduling
• Building girls’ teams and keeping them engaged
• Success defined by smiles, health and friendships
• Pride in underage internationals without chasing odds
• Clarity of purpose for fundraising
• How a €15k guaranteed jackpot actually works
• Reducing risk with prize cover and digital sales
• Long-term plan to buy and develop facilities

You can find out more by visiting clublottojackpots.ie

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from, and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events on Women in Sport and the Sporting Year Ahead, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

Let us know what’s on your mind

We mark a landmark day as the Sport Ireland Campus breaks ground on a €100 million national velodrome and a new badminton centre, blending high-performance ambitions with real community access. Ministers set firm expectations on budgets and delivery while the CEOs of the two sports outline how a home base will transform pathways, participation, and pre‑LA 2028 preparation.

• €100m investment at Sport Ireland Campus
• National velodrome and 12‑court badminton centre
• Ministers set delivery timelines and accountability
• Local access for West Dublin communities prioritised
• Cycling targets structured camps and talent pathways
• Aim for pre‑LA 2028 training camps on-site
• Push for stalled infrastructure projects elsewhere to accelerate

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from, and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events on Women in Sport and the Sporting Year Ahead, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

Let us know what’s on your mind

We explore how the newly titled Laya Arena aims to blend sport, culture and community in the heart of Dublin, and what a true home ground means to players and fans. 

Rebecca Trevor outlines the brand vision, Barry Murphy bridges rugby and music, and Linda Djougang explains how crowd energy becomes performance.

• Decade-long path to Leia Arena naming
• Modular venue design across sport, music and show jumping
• Member-first experiences for 710,000 Laya customers
• National reach beyond Dublin and provincial pride
• Barry Murphy on Irish crowds, gigs and Munster-Leinster battles
• Metallica memories and the RDS as a cauldron
• Linda Djougang on home advantage and sightlines
• World Cup bonds, the 16th player and fan energy
• Growth without losing identity and community feel
• 2026 opening timeline and interprovincial hopes

If you want to come and join us for the Sport for Business Women in Sport Annual Conference, on the morning of Tuesday, December the 9th in Tallaght Stadium find out more at sportforbusiness.com

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from, and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events on Women in Sport and the Sporting Year Ahead, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

Let us know what’s on your mind

The headline reads like a simple renewal, but the story goes much deeper: Aviva is staying on Ireland’s biggest stage, and we unpack why that matters for fans, partners, and the future of Irish sport. We sit down inside the stadium with the FAI’s Head of Commercial, Sean Kavanagh, and Aviva’s Head of Sponsorship, External Communications and Sustainability, Brian O’Neill, to explore how a naming rights deal became cultural shorthand for big nights in Dublin 4—and how the partnership now stretches from elite fixtures to the kids lacing up their boots.

Sean pulls back the curtain on the FAI’s priorities: making every match feel bigger, smarter, and more welcoming. From dynamic LEDs and smarter in-bowl moments to fan surveys that shape pre-game and halftime, the focus is on engagement that families, new supporters, and die-hards can feel. We get into EURO 2028 and the “Dublin Arena” rules, how category exclusivity keeps partners aligned, and why the League of Ireland is riding genuine momentum—sell-outs, LOITV records, and clubs at the heart of their communities. The women’s game features strongly too, with targeted growth plans and fresh approaches to matchday that meet a different demographic where it is.

Brian charts the evolution from pure brand awareness to measurable value. He explains how social content, competitions, and broadcast reach tie directly to retention and acquisition across general, life, and health insurance. We talk third-party valuations, UK audience spikes for marquee games, and why heritage assets—Aviva’s yellow, the stadium itself—matter for recognition. The sustainability thread runs throughout: recycled materials, water systems, biodiversity around the ground, and programmes like In Her Boots that support girls through the teenage drop-off years. COVID stress-tested the partnership; delivery by the FAI and IRFU, and mutual trust, set the stage for a fresh five-year commitment.

If you care about sport business, fan experience, and how partnerships can drive real community impact, this conversation is a masterclass. Follow the show, share it with a friend who loves Irish sport, and leave a quick review to tell us what you’d like us to explore next.

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from, and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events on Women in Sport and the Sporting Year Ahead, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

Let us know what’s on your mind

We break down the 1-0 win over Armenia, the shifting maths in Group F, and the scenarios that could still send Ireland to a playoff and beyond. We also map Northern Ireland’s cleaner path through Bratislava and scan the wider sport landscape from social impact to sponsorship.

Please do visit us at the website or sign up, subscribe, comment, and share wherever you get your podcasts from

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from, and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events on Women in Sport and the Sporting Year Ahead, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

Let us know what’s on your mind

What happens when a swimmer refuses to settle and a mentor refuses to mail it in? We bring together Olympian Darragh Greene and business leader Pádraic O’Kane to explore how elite performance really works—on the stopwatch, on the balance sheet, and over a career. 

Dara traces his path from a sport‑mad Longford upbringing, through a broken leg that sent him back to the pool, to sub‑60 history in the 100m breaststroke. He lays out the choices behind the results: switching programmes when the ceiling closes in, using lactate‑guided training to personalise pace, and building a four‑year Olympic plan down to daily targets. 

Then he tells the story of the audacious two‑week trial that became six months inside Australia’s toughest squads—higher volume, world‑class teammates, and the pressure that sharpened him for Paris and beyond.

Pádraic adds the view from business and mentorship. He heard Darragh speak at a Longford rugby lunch and turned admiration into action—creating a support plan that blends funding with flexible work, real activation, and a roadmap for life after LA 2028. 

We explore the gap between public funding and actual needs, and why private partners can make a difference when costs exceed stipends. This is not a quick logo deal. It’s patient mentorship, goal setting, and honest conversations about what comes next: entrepreneurship, events, or a role shaped by the water.

If you care about Irish sport, performance, and what it takes to sustain both, this conversation offers a clear blueprint—ask bold questions, choose the right environment, and back talent early in the cycle. Subscribe, share with a friend who mentors or manages athletes, and tell us: what’s one practical way the private sector can support an athlete in your county?

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from, and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events on Women in Sport and the Sporting Year Ahead, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

Let us know what’s on your mind

We examine Shane Ryan’s move toward the Enhanced Games and the strong backlash from Irish sport, exploring what this means for fairness, health, and the future of clean competition. We weigh the promise of transparency against the risks, legal hurdles, and the meaning of sport itself.

• Ryan’s announcement and Las Vegas timeline
• Immediate condemnations from Sport Ireland, Swim Ireland, and OFI
• WADA’s warning on health risk and youth influence
• The harm-reduction argument set against fairness and safety
• Governance fallout and career consequences for athletes
• The ethics of enhancement versus the level playing field
• Legal, insurance, and institutional barriers to the Enhanced Games
• Distinguishing Ryan’s clean past from his new direction
• Key questions about transparency, prohibition, and athlete welfare
• Brief roundup of other Sport for Business stories

Please do visit us at the website or sign up, subscribe, comment, and share wherever you get your podcasts from

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from, and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events on Women in Sport and the Sporting Year Ahead, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

Let us know what’s on your mind

We break down Ireland’s 9% shot at a World Cup playoff using a simple, transparent model, and celebrate five Champions of the Weekend across football, swimming, rugby, and Gaelic games. 

I hope you enjoy all of the content that we see on sportforbusiness.com and look forward to having you back here again on the Sport for Business Daily tomorrow

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from, and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events on Women in Sport and the Sporting Year Ahead, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

Let us know what’s on your mind

Two Munster stories show how smart sponsorships shape jerseys, stadiums, and community impact. We dig into Tipperary’s Clover rebrand with Fiserv, Waterford’s Azzurri Walsh Park deal with Azzurri, and what naming rights mean for fans, facilities, and funding.

• Tipperary renews with Fiserv under Clover brand on county jerseys
• Performance-linked elements and support across senior and underage panels
• FBD Semple Stadium naming rights delivering upgrades and community programmes
• Waterford partners with Azzurri to rename Walsh Park, deepening local ties
• Facility modernisation at Walsh Park is improving safety, media, and fan comfort
• Strategic naming rights as sustainable funding for local sport

We’ve got the full lineup of TV and streaming details on sportforbusiness.com

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from, and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events on Women in Sport and the Sporting Year Ahead, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

Let us know what’s on your mind

Sony acquires a majority stake in StatSports, bringing wearables into a broader stack that already includes Hawkeye and Beyond Sports to build a hybrid tracking future. We also highlight Ireland’s growing sports tech ecosystem, preview Analytics Summit 2025, and scan today’s key headlines.

• StatSports’ journey from Newry startup to global leader in wearables
• Sony’s strategy to fuse optical and wearable data for richer insights
• Impact on Irish sports tech talent, jobs and R&D
• How hybrid tracking could change coaching, medical and fan experiences
• Preview of Analytics Summit 2025 with Kitman Labs
• Dublin Marathon entry changes for 2026
• Budget reactions from Federation of Irish Sport and IRFU
• Funding outlook for horse and greyhound racing
• World Sailing Championships results and daily TV guide
• Where to subscribe and how to get in touch

Please do subscribe wherever you get your podcast from

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from, and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events on Women in Sport and the Sporting Year Ahead, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.