’Hello Me’ - AI has flipped Personalisation

By Rasmus Houlind

Marketing to a new breed of consumer wielding the power of personalisation in their favour. Not yours.

For decades, personalisation has been something brands did to consumers. AI ha

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FAQs about ’Hello Me’ - AI has flipped Personalisation:

How many episodes does ’Hello Me’ - AI has flipped Personalisation have?

The podcast currently has 79 episodes available.

’Hello Me’ - AI has flipped Personalisation episodes:

June 04, 2024Chapter 19: People and Skills for Personalization
This episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely Chapter 19: People and Skills for Personalization
CHAPTER 19: PEOPLE AND SKILLS FOR PERSONALIZATION
Enter the marketing technologist
How about the creative skills?
How the 5M model applies to personalization
Applying these skills to the Pyramid of Personalization
Shifts in focus
Shifts in composition
Shifts in operating model
Size matters
Insourcing vs outsourcing
Maturity levels for people and skills
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.
...more
21min
May 28, 2024Discussing Chapter 18: ’MODELS FOR ORGANIZATIONAL MATURITY IN PERSONALIZATION’ with Frans Riemersma, Co-author and Founder of MarketingTribe
In this week's episode of the 'Hello $FirstName' podcast we'll be discussing chapter 18: ’MODELS FOR ORGANIZATIONAL MATURITY IN PERSONALIZATION’.
Our special guest this week is Frans Riemersma. Apart from being a co-author on a very important part of ‘Hello $Firstname’, Frans is driving a lot of interesting research out there with MartechTribe.com and is really getting to the bottom of Martech and Martech Ops. This also includes the work on MarTechMap.com with Scott Brinker from ChiefMartec. So who better to take this discussion with?
In the episode we cover the following points:
Frans's career path and his work MarketingTribe.com and the Martechmap.com with Scott Brinker
What the term Marketing Ops means?
How big personalization is in Martech these days and how that has changed over the years
What a maturity model is - and how it can be used by e.g. a CMO
The CMMi maturity framework
What the Hack, Pack, Stack steps mean for marketing and how it fits with Marketing Productization
How to break through the glass ceiling from one maturity level to the next
How GenAI affect personalization and finally
Frans's own favourite example of personalization that he has experienced personally
Based on Rasmus Houlind's book ’Hello $FirstName - Profiting from Personalization’
Watch the full Episode with video on Youtube here.
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.
...more
56min
May 21, 2024Chapter 18: Models for Organizational Maturity in Personalization
This episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely Chapter 18: Models of Organizational Maturity in Personalization.
CHAPTER 18: MODELS OF ORGANIZATIONAL MATURITY IN PERSONALIZATION
The Omnichannel Hexagon
A realistic view on organizational maturity within personalization
Productization in marketing
The back end of the Pyramid of Personalization
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.
...more
13min
May 14, 2024Discussing Chapter 17: ’CRO AND PERSONALIZATION’ with Marianne Stjernvall, The Queen of CRO, ex COOP and Digital Director at Tele2
In this week's episode of the 'Hello $FirstName' podcast we'll be discussing the third and last chapter in part 3 of the book: THE PREREQUISITES FOR PERSONALIZATION. Chapter 17 is called ’CONVERSION RATE OPTIMIZATION AND PERSONALIZATION'.
This week’s guest is a special friend of mine who's also known as 'The Queen Of CRO' (.com). Marianne Stjernvall has her own consulting and speaking business which is hard earned from her succesful history of CRO work at COOP Sweden and Tele2.
Who better to discuss the inter-relation between CRO and Personalization with? At least I only see a few other options that come close (and that haven't already been on the show).
In the episode we cover the following points:
Marianne's career path and her work within CRO at COOP, Tele2 and her own business from the CRO community
What CRO really is
What her biggest achievement in CRO has been
How the whole CRO community works
How Personalization and CRO converge? (if they do)
When to shift from CRO to Personalization
What Direct Marketers can and should learn from the CRO tribe and finally...
Marianne's own favourite example of personalization that she has experienced personally
Which interestingly enough leads into a discussion about whether the best personalization is something that is clearly and explicitly personalized or that merely removes friction and makes things go smoothly... What do you think?
Based on Rasmus Houlind's book ’Hello $FirstName - Profiting from Personalization’
Watch the full Episode with video on Youtube here.
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.
...more
47min
May 07, 2024Chapter 17: Conversion Rate Optimization & Personalization
This episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely Chapter 17. It is the third and last chapter in Part 3 of the book - The Prerequisites for Personalization and the chapter is called: Conversion Rate Optimization & Personalization.
CHAPTER 17: CONVERSION RATE OPTIMIZATION AND PERSONALIZATION
Prioritizing between CRO and personalization
Shifting from CRO towards personalization
When to shift from CRO to personalization
So, who is personalization not for?
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.
...more
10min
April 30, 2024Discussing Chapter 16: ’DATA AND PERSONALIZATION’ with Michael Bietenhader, Chief Consulting Officer at Nexum AG
In this week's episode of the 'Hello $FirstName' podcast we'll be discussing the second chapter in part 3 of the book: THE PREREQUISITES FOR PERSONALIZATION. Chapter 16 is called ’DATA AND PERSONALIZATION'.
This week’s guest is no-one but Chief Consulting Officer from the DACH based agency Nexum AG, Michael Bietenhader. Michael has extensive experience from both within consulting, from working ‘client-side’ at COOP Switzerland and from his long time hosting of ‘the loyalty podcast’.
In the episode we cover the following points:
Michael's career path and his work at COOP Switzerland and NEXUM AG
How the adventure of 'the Loyalty Podcast' began
How personalization fits with customer loyalty (seems to be a popular topic these days!)
How the DACH region is doing in terms of personalization in general
How much data a company needs for profitable personalization
What the trade-off is between having enough data and having the right data
If more data is always better?
If too much data can become a problem
How fast data becomes obsolete
What brands should do, if they have too little data... and...
Michael's own favourite example of personalization that he has experienced personally
Based on Rasmus Houlind's book ’Hello $FirstName - Profiting from Personalization’
Watch the full Episode with video on Youtube here.
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.
...more
53min
April 23, 2024Chapter 16: Data & Personalization
This episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely Chapter 16. It is the second chapter in Part 3 of the book - The Prerequisites for Personalization and the chapter is called: Data & Personalization.
CHAPTER 16: DATA & PERSONALIZATION
Is your data clean?
How much data is needed to make personalization profitable?
Re-evaluate often!
How to scale permissions and data
Persistent customer log-ins
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.
...more
11min
April 16, 2024Discussing Chapter 15: ’THE PREREQUISITES FOR PERSONALIZATION’ with Jesper Damsgaard, SVP Ecommerce at Pandora
In this week's episode of the 'Hello $FirstName' podcast we'll be discussing the first chapter in part 3 of the book: THE PREREQUISITES FOR PERSONALIZATION. Chapter 15 is called ’THE BASIC FOUNDATIONS FOR PERSONALIZATION'.
To help us getting to the bottom of this, I've had the opportunity to spend a really good time discussing matters with Jesper Damsgaard, SVP of Ecommerce at the world famous jewelry company Pandora.
In the episode we cover the following points:
Jesper's career path and his work at Pandora
The business of Pandora, business model, concept, the scale
What the charms mean to the company - and to the customers
Which types of personalization that Pandora is using
If you can start too early as a company
... or as a marketing practitioner
What needs to be in place before doubling down on personalization
The balance between brand building, Top-of-mind awareness and Personalization
The balance between Owned and Paid media
Which data, that Pandora collects
How personalized their customer journey is and finally...
Jesper's own favourite example of personalization that he has experienced personally
Based on Rasmus Houlind's latest book ’Hello $FirstName - Profiting from Personalization’
Watch the full Episode with video on Youtube here.
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.
...more
49min
April 09, 2024Chapter 15 - Prerequisites for Personalization: The Basic Foundations
This episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely Chapter 15. It is the first chapter in Part 3 of the book - The Prerequisites for Personalization and the chapter is called: The Basic Foundations for Personalization.
In the chapter we discuss the things that need to be in place in order for personalization to be worth doubling down on as a company. This is closely related to different go-to-market models.
CHAPTER 15: THE BASIC FOUNDATIONS FOR PERSONALIZATION
Three areas to manage well before investing in personalization
Solid core offering
Brand trust and demand
Access to plentiful customer data
Data types
Special considerations for FMCG
Value propositions with frequent engagement create more and better data
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.
...more
14min
April 02, 2024Discussing Chapter 14: ’TYING IT ALL UP IN THE BOWTIE’ with Håvard Hovdahl, SVP Loyalty at Strawberry
In this week's episode of the 'Hello $FirstName' podcast we'll be discussing chapter 14: ’TYING IT ALL UP IN THE BOWTIE’ with Håvard Hovdahl, SVP of Loyalty at the Nordic hotel chain, Strawberry.
It's a conclusive episode of the series - almost a season finale (except there will be a new season starting next Wednesday already) - as we're concluding on the Bowtie of Personalization - but also adding a twist of Customer Loyalty.
Håvard seems to know all about the intersection between Hospitality, Loyalty and Personalization - so do take the time to listen to this one!
In the episode we cover the following points:
Håvard's career path and his work at Strawberry
What is so special about working in Hospitality
How personalization fits into Loyalty and Hospitality
How personalized a customer journey could actually become (if suddenly all challenges were gone and there were no roadblocks)
How personalized the AVERAGE customer journey in hospitality is and what the reasons for the gap is
How they measure the results og loyalty and personalization at Strawberry - eg. balancing CLV and 'Proxy metrics'
How he sees the general maturity of personalization in hospitality and last but not least...
Håvard's own favourite example of personalization that he has experienced personally (Yes - at a Strawberry hotel! - and I agree it is such a good example!)
Based on Rasmus Houlind's latest book ’Hello $FirstName - Profiting from Personalization’
Watch the full Episode with video on Youtube here.
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.
...more
59min

FAQs about ’Hello Me’ - AI has flipped Personalisation:

How many episodes does ’Hello Me’ - AI has flipped Personalisation have?

The podcast currently has 79 episodes available.