This 7th episode of HelloMasters is completely dedicated to corporate innovation labs and the ins and outs of leading such a lab within a big corporation. We speak to Délia Lauret, director of PVH Europe’s lab AREA52  and Maarten Stramrood, Chief Digital Officer at Brenntag Group and Managing Director of their digital hub DigiB. We do this with the great help of our co-host Ellen Bark-Lindhout, who was Global Innovation Manager of Heineken in the past and is now co-founder of accelerator Collider.

Our 6th episode already! For this episode, Louise Doorn speaks to Willemijn Schneyder, CEO & Founder of SwipeGuide. Willemijn has been a guest in our show before (episode 3), but has returned to talk about her journey in more detail. Her professional career, life as a female founder & CEO and creating a team culture are just a few of the topics that are discussed.

This episode, Louise Doorn and co-host Danne de Vries interview Fiona Vanderbroeck, former Chief Marketing Officer at Travelbird and Head of Marketing-Communication at KLM. They spoke about her learning moments, her career path to CMO and the transition from working in a corporate environment to startup.

On the fourth episode of the HelloMasters podcast, Louise Doorn interviews Steph Morrow of VIRTUE by VICE Media about how marketing has changed in a global economy. Over the course of her fifty-minute interview, she talks about her views on the agency model, influencer marketing, and team culture.

Four CEO's of Dutch marketing startups agree or disagree on common startups myth. Tune in for a fast-paced podcast with honest and direct opinions. Learn what startup life is all about from Sander Nagtegaal (Unless), Willemijn Schneyder (SwipeGuide), Rado Raykov (Holler.Live) and co-host Ellen Berk-Lindhout (Collider Accelerator). 

In this Dutch spoken podcast, Louise Doorn, HelloMaaS and Danne de Vries, owner of BrandPit, talk with Britta Sluis, former head of marketing at Schiphol (Amsterdam Airport) about her 20-year marketing career. Learn how to do stakeholder management as a marketing leader with the Dutch National Police and more "war" stories from a rich career that started in South-America in the 90s. 

Louise Doorn and Jeremy Brook interview Dave Shoemack of VanMoof bicycles about the lessons learned over his career. Before joining VanMoof, Shoemack spent over four years working as the Global Marketing Manager and Global Brand Director at Heineken, crafting the beer’s commercial image across 56 global markets. Throughout the half hour, he talks about effective branding, scaling up a small company, and the keys traits of a great marketer.