Any advisor will tell you that competent business owners need a clear, documented exit strategy. And they’re sort of right.
Yet I don’t have an exit strategy. I have a non-exit strategy.
To explain why, we look at a company that's been operating for 650 years, and what we can learn from them.

Any advisor will tell you that competent business owners need a clear, documented exit strategy. And they’re sort of right. Yet I don’t have an exit strategy. I have a non-exit strategy. To explain why, we look at a company that's been operating for 650 years, and what we can learn from them.

Hell’s Bells: why I don’t have an exit strategy

Bullshit-free tips on the realities of owning a business delivered with dry humor. Creative director-turned entrepreneur Ian Whitworth built a $30M national business by always doing the opposite of what private equity investors would do. His book Undisruptable is out now on Penguin Random House, including audiobook read by Ian.

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Hell’s Bells: why I don’t have an exit strategy

Hell’s Bells: why I don’t have an exit strategy

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