Have you ever gone out networking to promote yourself and your business? Every business needs a support network to succeed, so good networking skills are widely transferable. Listen in as we share our top insights.

Thanks for listening to Help Before You Sell!

If you'd like to find out more about how we can help you start your podcast, head to https://activateyourpodcast.com/ and sign up for an introductory chat with our very own Peter Daly-Dickson!

Connect with Pete, Matt and Rob on LinkedIn:

Rob Drummond: https://www.linkedin.com/in/rob-drummond-a88a8443/

Peter Daly-Dickson: https://www.linkedin.com/in/peterdalydickson/

Matthew Bliss: https://www.linkedin.com/in/matthew-bliss/

Every coach and consultant on the planet seems to offer a 'free discovery call' as a way to individually help potential clients. (We're no different - you can book one here!)

The trouble is, you only ever want to be on calls with qualified, interested prospects. How do you make that happen? Find out in today's episode! Resources mentioned:

• Jason Leister's "not a straight line" episode
• Alistair MacKenzie's "not a straight line" episode

Thanks for listening to Help Before You Sell!

If you'd like to find out more about how we can help you start your podcast, head to https://activateyourpodcast.com/ and sign up for an introductory chat with our very own Peter Daly-Dickson!

Connect with Pete, Matt and Rob on LinkedIn:

Rob Drummond: https://www.linkedin.com/in/rob-drummond-a88a8443/

Peter Daly-Dickson: https://www.linkedin.com/in/peterdalydickson/

Matthew Bliss: https://www.linkedin.com/in/matthew-bliss/

There's a lot of talk online about the importance of 'authentic marketing'. To be authentic, you need to share some of your story... which is where the wheels fall off!

We tend instead to second-guess ourselves, assuming that:

• We haven't done anything interesting.
• Our clients only care about themselves and their own problems.
• Our story is a distraction with no real relevance to our message!

If you've ever had such thoughts, this episode is for you!

• A Short Swim in a Pond in the Rain - George Saunders
• Pete's 'not a straight line' conversation with Renee Ramirez

Thanks for listening to Help Before You Sell!

If you'd like to find out more about how we can help you start your podcast, head to https://activateyourpodcast.com/ and sign up for an introductory chat with our very own Peter Daly-Dickson!

Connect with Pete, Matt and Rob on LinkedIn:

Rob Drummond: https://www.linkedin.com/in/rob-drummond-a88a8443/

Peter Daly-Dickson: https://www.linkedin.com/in/peterdalydickson/

Matthew Bliss: https://www.linkedin.com/in/matthew-bliss/

Finding new clients and making new sales isn't something you can do perfectly on Day 1 - you need to take the time to practice, refine and test the optimal method and process for you.

In this episode of Help Before You Sell, Rob, Peter, and Matthew talk about refining and testing your marketing efforts. Drawing from their diverse experiences in ads, email marketing, and podcasting, they reveal practical strategies for effectively gathering, interpreting, and acting on audience feedback.

You'll learn how small "micro-adjustments" or big-picture "macro-adjustments" can dramatically improve engagement, conversions, and sales. And if you're following along - being consistent and aligning to your genius will lead to the opportunity to check engagement, momentum and new clients!

Thanks for listening to Help Before You Sell!

If you'd like to find out more about how we can help you start your podcast, head to https://activateyourpodcast.com/ and sign up for an introductory chat with our very own Peter Daly-Dickson!

Connect with Pete, Matt and Rob on LinkedIn:

Rob Drummond: https://www.linkedin.com/in/rob-drummond-a88a8443/

Peter Daly-Dickson: https://www.linkedin.com/in/peterdalydickson/

Matthew Bliss: https://www.linkedin.com/in/matthew-bliss/

Consistency is a must if you're attempting email marketing, podcasting or any project (even hobbies) and want to find fulfilment!

In this episode of "Help Before You Sell", Peter, Rob and Matthew discuss the critical role of consistency in achieving long-term success in marketing and personal pursuits. Drawing on their personal experiences, including daily running routines, daily blogging, and email marketing, they explore their own challenges with maintaining consistent efforts and the rewards that followed.

The key takeaway: that both professional and personal growth stems from consistent action, supported by structure and reflection.

Resources Mentioned in this Episode:

• "The Warden" by Anthony Trollope
• Dead Drop Game News podcast

Thanks for listening to Help Before You Sell!

If you'd like to find out more about how we can help you start your podcast, head to https://activateyourpodcast.com/ and sign up for an introductory chat with our very own Peter Daly-Dickson!

Connect with Pete, Matt and Rob on LinkedIn:

Rob Drummond: https://www.linkedin.com/in/rob-drummond-a88a8443/

Peter Daly-Dickson: https://www.linkedin.com/in/peterdalydickson/

Matthew Bliss: https://www.linkedin.com/in/matthew-bliss/

In this "Help Before You Sell" episode, Rob Drummond, Peter Daly-Dickson, and Matthew Bliss challenge the traditional marketing funnel! We ask: is there a more dynamic and engaging way to create a sustainable, trustworthy marketing strategy?

Resources Mentioned:

• Gareth Everson's "Systemwise" podcast: https://www.youtube.com/watch?v=Hb8nWtXbDME&ab_channel=SystemsWise
• James Smith's Channel: https://www.youtube.com/watch?v=7S99tKGX9fc&ab_channel=JamesSmith

Thanks for listening to Help Before You Sell!

If you'd like to find out more about how we can help you start your podcast, head to https://activateyourpodcast.com/ and sign up for an introductory chat with our very own Peter Daly-Dickson!

Connect with Pete, Matt and Rob on LinkedIn:

Rob Drummond: https://www.linkedin.com/in/rob-drummond-a88a8443/

Peter Daly-Dickson: https://www.linkedin.com/in/peterdalydickson/

Matthew Bliss: https://www.linkedin.com/in/matthew-bliss/

On the last episode, we were looking inward at identifying your unique genius. On this episode of Help Before You Sell, we're looking outward and asking: how can you climb inside the head of your ideal clients?

Rob shares insights from the Robert Collier Letter Book, emphasising empathy in understanding customers' thoughts and needs, and the significance of active listening and humility in marketing, using tools like empathy maps.

We finish the episode by exploring practical steps for sharpening your empathy skills!

Thanks for listening to Help Before You Sell!

If you'd like to find out more about how we can help you start your podcast, head to https://activateyourpodcast.com/ and sign up for an introductory chat with our very own Peter Daly-Dickson!

Connect with Pete, Matt and Rob on LinkedIn:

Rob Drummond: https://www.linkedin.com/in/rob-drummond-a88a8443/

Peter Daly-Dickson: https://www.linkedin.com/in/peterdalydickson/

Matthew Bliss: https://www.linkedin.com/in/matthew-bliss/

Without understanding yourself and your unique zone of genius, there's no way you can help your clients achieve their true potential.

In this episode of "Help Before You Sell," hosts Matthew Bliss, Peter Daly-Dickson, and Rob Drummond explore the importance of self-reflection and understanding one's story as a foundational step towards effective marketing and business growth.

They discuss the pitfalls of traditional, effort-driven approaches and advocate for a value-first philosophy that aligns with one's core essence and authenticity. Rob emphasizes the need for deep inward reflection to identify unique strengths and values, which in turn fosters long-term, meaningful client relationships.

Thanks for listening to Help Before You Sell!

If you'd like to find out more about how we can help you start your podcast, head to https://activateyourpodcast.com/ and sign up for an introductory chat with our very own Peter Daly-Dickson!

Connect with Pete, Matt and Rob on LinkedIn:

Rob Drummond: https://www.linkedin.com/in/rob-drummond-a88a8443/

Peter Daly-Dickson: https://www.linkedin.com/in/peterdalydickson/

Matthew Bliss: https://www.linkedin.com/in/matthew-bliss/

If you sell based on trust and expertise, then helping before you sell is a great way to grow your business. But of all the possible strategies, which should you pursue? And above all, which are right for you and your team? Do you need to appear everywhere, or is it better to have one core platform?

Thanks for listening to Help Before You Sell!

If you'd like to find out more about how we can help you start your podcast, head to https://activateyourpodcast.com/ and sign up for an introductory chat with our very own Peter Daly-Dickson!

Connect with Pete, Matt and Rob on LinkedIn:

Rob Drummond: https://www.linkedin.com/in/rob-drummond-a88a8443/

Peter Daly-Dickson: https://www.linkedin.com/in/peterdalydickson/

Matthew Bliss: https://www.linkedin.com/in/matthew-bliss/

Every business strategy comes with what economists call an 'opportunity cost'. In other words, you could always have done something else with your efforts! So, how do you know that 'Help Before You Sell' is the right strategy for your business? And if so, what systems do you need in place?

Thanks for listening to Help Before You Sell!

If you'd like to find out more about how we can help you start your podcast, head to https://activateyourpodcast.com/ and sign up for an introductory chat with our very own Peter Daly-Dickson!

Connect with Pete, Matt and Rob on LinkedIn:

Rob Drummond: https://www.linkedin.com/in/rob-drummond-a88a8443/

Peter Daly-Dickson: https://www.linkedin.com/in/peterdalydickson/

Matthew Bliss: https://www.linkedin.com/in/matthew-bliss/