Common Branding Questions 

Branding. It’s a word that is vastly misunderstood. Some people think your brand is your logo. Others think it’s your company name. While both your logo and company name are elements of your brand, they aren’t your brand in its entirety. Not even close.

Your brand is actually the perception the marketplace has of your company. That perception is created by several factors including your logo, company name, tagline, staff photos, pricing, website design, position, font styles, packaging, color palette, signage, vocabulary, customer experience, the way you and your team dress/speak and so much more.   @focisbranding