Branding Made Simple with Mike Bigos

Qualifying questions don’t have to be difficult or complex. They do have to be sincere and purposeful. Get the 411 on when, how and what questions to ask and avoid so you can negotiate the best solution for your business. 

How do branding, marketing, and sales relate to each other? In a healthy business, this trifecta  are connected and influence the actions of the other. More importantly, if done properly, can create an authentic, repeatable and scalable business that is successful year after year.  In this episode, marketing and sales guru - Jorgie Franks joins me as we detail how to establish the foundation of your business by implementing these three cornerstones clearly and in the right order.

Branding Made Simple is joined by Professional Trainer and Corrective Exercise Specialist, Sophia Bigos provides various insights and tips to help business owners get unstuck and thrive both in their physical and mental health as well as their business. There are several facets to being a successful business owner.  As we focus our efforts on growing the business, it's equally important to ensure your personal health and wellness is in tact and thriving too.  #FocisBranding #BrandingMadeSimple

One way to foster a healthy brand-position in the marketplace is to ensure you’re conducting on-boarding and off-boarding interviews with your clients. Often times, these little-yet-significant conversations get left out of the process, however, it’s been proven to offer assurances to your client about your ability to help them, and provide a good working relationship which promotes their success and yours. Don’t chance your brand’s reputation by omitting these helpful processes - ensure you’re on-boarding and off-boarding your clients then, watch the growth of your business and relationships soar.

In the landscape of varying social and socioeconomic issues in our country, the issue of authenticity has continued to surface, especially as it pertains to one’s personal or professional brand. I’m joined by special guest, Flow Davis (Founder of Focused Vision Design Group) who sheds some light on what it means to be and remain authentic in an otherwise unauthentic marketplace.

It’s one of the most asked questions for budding business owners. “How much do you charge for ….?” While this is indeed, a fair question, it’s often the most hardest question to answer by designers. So, I wanted to tackle this topic and provide as much insight as I can in under thirty minutes, to answer the question - “how much should you pay for design services?”

Storytelling is an age-old method to connect, inspire and call people to action. Nowadays, entrepreneurs are starting their businesses at rapid paces yet, without insuring their story, their narrative, their “why” is clear to their customers. This episode, we explore this topic of story-for-your-business and explain how you apply this tool to insure you create deep, authentic connections with your target audience.

In these uncertain times, businesses that have clarified their message and positioned their brands effectively are much more likely to survive. In this episode, Michael talks about how to communicate and position your business in the marketplace, draw people in when you explain what you do, and eliminate confusion from your messaging so customers listen and buy.

How do you make yourself irreplaceable? Positioning is how you turn ideas into competitive advantage.  While undifferentiated brands compete on price, differentiated or charismatic brands are the ones which the customer feels there is no replacement for = Positioning. This episode dives into HOW to use tools to communicate your offer and cause customers to both listen, then buy from you, rather than your competitor. 

Common Branding Questions 

Branding. It’s a word that is vastly misunderstood. Some people think your brand is your logo. Others think it’s your company name. While both your logo and company name are elements of your brand, they aren’t your brand in its entirety. Not even close.

Your brand is actually the perception the marketplace has of your company. That perception is created by several factors including your logo, company name, tagline, staff photos, pricing, website design, position, font styles, packaging, color palette, signage, vocabulary, customer experience, the way you and your team dress/speak and so much more.   @focisbranding