Help My Marketing Podcast

One of the easiest steps in the planning process is choosing where to publish your offer. Which social media platforms and which traditional media channels? You'll need a combination but it's important to choose wisely based on your client persona. In this short episode we look at some of the major online platforms to help you make the best decisions.

Creating an offer is important. How you present that offer to your ideal customer is even more important. Getting this right will let you communicate the benefits, the value, your ideal customer will get from working with you and is the biggest part of getting them to take action. 

This is the 3rd part of our three-part planning mini series and we're looking at how to create your offer. If you've done the first 2 steps in the process (setting your goals and creating your client persona) this step is actually quite simple. 

In the next episode we'll look at how to position your offer, which is much more complex. 

Understanding your ideal customer, their fears and frustrations, goals, desires and what interests them will help you create offers and marketing that inspires them to take action. 

In this episode we look at the process to create a deep and rich picture of your ideal client so you can create marketing that gets you the best possible outcomes. 

Having a plan is key to having a successful marketing plan. In this six part series we'll walk through each step of the planning process to help you develop your own plan.

These are the steps we use at Orbit to create plans for our clients. The steps are..

Set Goals

Develop a client persona

Create an offer

Craft messaging and positioning

Choose marketing channels

Map out nurturing sequences. 

The worksheet for step on is available HERE

We all know to succeed in marketing takes persistence and courage, but what does that actually mean? In this episode we talk about how to be courageous and persistent when it comes to marketing your business. 

To give us some feedback, ask a question or ask for help with your marketing and advertising you can fund us on any of our social channels...

Facebook https://www.facebook.com/OrbitMarketingoz

Instagram https://www.instagram.com/orbit_marketing/

LinkedIn https://www.linkedin.com/company/orbit-marketing-australia/

Website https://www.orbitmarketing.com.au/

Branding is a key element to the long term success of your business and can absolutely help you attract the right clients, the ones who value what you do, why you do it and are willing to pay for that. 

In this episode, we chat with award-winning brand strategist, speaker and author Debbie O'Connor about how to build a brand. We're also giving away a copy of her book Brand Magic to one person who tells us what they got out of the podcast. 

Check out Debbie's profiles and other resources and her upcoming brand masterclass: 

https://brandpersonalities.com.au/

https://www.facebook.com/WRDCreative

https://www.brandmagicmasterclass.com/

In this episode we'll look at the process for auditing your marketing. How to find the holes in your plan, and identify just where people are falling out of your sales funnel. 

If you'd like a free 45 minute session with Simon to help fix, or create, your plan you can secure a session HERE

You can also take our free 7 question, 4-minute quiz that will guide you through the process HERE

if you follow the process in this podcast you'll give yourself a much better chance of getting the results you want from your marketing. 

Video is the #1 medium for social media and for marketing generally. If you want to engage your audience and really build a connection, there's no better way. We spoke to the legends, Tom and Paddy, from Rock'n'Bob Media House about how they got to where they are, and what makes good video. Check em out...

https://www.facebook.com/rocknbobmediahouse/

https://www.rocknbob.com.au/

https://www.instagram.com/rocknbobmedia/

Copywriting pervades every element of your marketing, at every stage of the funnel and can make the difference between a good, campaign, a great campaign or a campaign that totally tanks. 

In this episode, we're chatting with Charlotte from Your Ads On Demand about copywriting, angry poetry and what makes good copy. 

See more about Charlotte and her angry poetry on her website.