Deciding what you want your potential customer to see first when they arrive on your business website can be tricky. Too much and you risk overwhelming them, too little information, you risk them not finding what they are looking for. Either way they are going to leave your website before you've had a chance to show what you and your business can do. 

This episode gives you a breakdown of the most important elements needed for a homepage and offers some real-life website examples as inspiration. 

The homepage brings together all the pages on your website and so, in order to create it and for it to be effective, you need a well-thought out plan that is then subsequently well-executed. It's all in the detail!

You are an expert of everything your business says and does but your potential customers are not. Therefore what you write on your website to help them understand what you do is extremely important. You cannot assume anything. And this is where frequently asked questions help support you to support them. 

In this episode I talk about how FAQs, when used correctly on websites, can add value and provide your customers with the help they are searching for. 

We all like to be told we've done a good job. We all like to read the reviews when we are deciding whether to buy something. In fact we are all heavily influenced by what other people think and so leveraging testimonials for your business is a no-brainer. 

This episode looks at the difference options you have for testimonials as well as the best areas to place them on your website for maximum effect. 

Social proof is as strong as it has always been and there appears that there's going to be no change anytime soon so your website should definitely be capitalising on this in order to improve your chances for success. 

 Showing off what you and your business does in the right way is sure to be a winner for your potential clients. If we've never bought from a company, we need reassurance that they know what they are doing and one way to provide this is to show them the work you've done for other people. By allowing your potential customers to see actual examples of your work, you are truly showing the world you have skills and you are darn good at them. 

This episode looks at how a portfolio page can elevate your business and make it much more desirable over your competitors. It will give people a flavour of the work you provide and means they know exactly what to expect from you and your fantastic business. 

There are many things your website needs to do for your business but that doesn't mean you can do what you like. There are rules. The internet has rules. A website must adhere to these regulations and rules in order to be legally compliant. It will depend which country you are in and where your website visitors are but you will need to take a number of things into consideration when building your business website. 

This episode takes you through the main policies and documents that you need and looks at what you should include in them. Please note I do not work in the legal profession and therefore all advice given in this episode is based on my own experiences as a web designer. If you are unsure as to whether your website is legally compliant, please speak to someone within the legal profession. 

Being able to define what you can offer your potential customers and displaying it in a way they can understand is essential to the success of your website. Your services page should sing your praises loud and proud and get right to the nitty gritty of what you and your business can do, 

This episode deals with 3 key sections your services page should have and then goes into some further suggestions and ideas that you could include to further enhance it. 

A strong services page ensures your potential customer is left in no doubt about what you offer and can make a solid judgment about whether you are the business for them. 

For many the word 'blog' is old news and we all think we know what it is and when to use it. However, when we look at putting a blog on our business website, it needs to be with good reason and so more deeper exploration is needed.

This episode looks at what we mean by a blog as well as offering reasons why a blog could be beneficial for your business website. It also looks at topics you could write about in your blog and how that content can be used more than once. In fact a blog page may be the very thing you were looking for to make your business website shine even brighter and get you those new clients you've been waiting for. 

Every business has a different reason for building a website - it might be to sell flowers online, promote their conveyancing services or both. However, if your potential customers need to contact you about the service or product and you don't have a clear and easy way to do this, you may end up jeopardising your success.

This episode is all about how to create a contact page that fits you and your business. I'll cover the features that should most definitely be on there and there's even a mention of the customer journey for those who love to talk about UX. 

Arriving on a new website can be quite daunting. Will it sell what I'm looking for? Where do I go to find that information? How does the menu work? All completely normal questions. So where do you usually look for help. The About page. Finding out who is behind the business name and understanding a bit more about what they are trying to achieve can really help. 

This episode explores what information you may like to include in your About page and walks you through some key sections to help you structure it more effectively. I also offer my honest opinion about whether you should include a photo of yourself or not. Hint: go to my website and see what I did!

Planning a business website at first glance looks simple. You need information about you and your business on your new website and you have a lovely web designer all signed up to help you. However, have you thought about how many pages you're going to have? Do you know what content you're going to need on those pages? What happens when someone visits your website? What journey do you want them to go on? In fact there are many questions that you'll need to answer and in this episode I talk you through how you can make the process more streamlined and more focussed with the use of a sitemap. Your lovely web designer will most definitely thank you for listening.

Hosted by Amy Gumbrell

Produced by Vibrant Sound Media

Visit twocowsweb.co.uk for more information