Lynn joins this week’s episode to discuss ways agents communicate their value, and why it’s more important now than ever to be communicating your value to clients.

Full Description / Show Notes

• Lynn’s career background and how she got started in real estate
• The history of explaining value propositions in our industry
• Why it’s so important for agents to be communicating value
• If sellers agents should be focused on value proposition in addition to buyers agents
• Buyer representation agreements and the importance of using them
• What buyer representation agreements should include
• At what point in the relationship you should use buyer representation agreements
• How agents can articulate their value proposition
• How clients factor into your value proposition
• NAR’s ABR Designation 
• The types of services to include in value proposition