How have changes in B2B marketing made Marketing Operation Systems a necessary build? View the full video interview here.

Gil Allouche is the co-founder and CEO of Metadata Inc., a marketing software startup in San Francisco, CA that employs artificial intelligence and machine learning to make demand generation more predictable and scalable. Gil founded Metadata.io to make demand generation easy for non-technical marketers. The Metadata.io platform and AI Operator evolved from Gil’s experiences hacking various marketing and CRM systems to get the solutions he needed.