Heather Thompson, Vice President of Economy and Engagement at the Edmonton Chamber of Commerce, discusses her role and the chamber's initiatives. She shares her experience in creating the "Making Edmonton Digital" program, which helped 3,500 businesses during COVID-19, securing $2 million in funding. Heather emphasizes the shift from value-driven to purpose-driven consumers and the importance of customer service, experiential retail, and right-sizing physical space to drive business success.

Full show notes are at: chamberchatpodcast.com/episode324

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