"Chris Spears is a creative and innovative business leader who is always in tune with the latest technology, information, and business strategy to help companies make quality business decisions and streamline business processes. Chris builds strong relationships with clients and business partners, and he believes in doing the right work, the right way, the first time." - As stated by a client about Chris Spears, Co-founder &  Chief Marketing Technology Officer of Arke

This week on Franchise Today, co-hosts Stan Friedman and Paul Segreto welcome as their guest, Chris Spears, co-founder and Chief Marketing Technology Officer of Arke, the leading marketing technology consulting firm working with businesses, franchise and otherwise to provide innovative and flexible solutions. Spears discusses how he and his team guide CIO/CMOs through the current revolution in marketing technologies, working to help align marketing technologies to the broader digital transformation and customer experience programs that all organizations have underway.

Franchise Today airs LIVE Wednesdays at 11AM CT / 12PM ET with on-demand access on iTunes, and is sponsored by FRM Solutions and Franchise Foundry.