In this episode of the ALF Boss Podcast, Pascal sits down with Rose Traub, owner of Assisted Senior Services, a trusted placement agency helping families find the right senior living solution across Central Florida and beyond.

With over 14 years of experience, Rose has made it her mission to guide families through the often overwhelming process of selecting the right community — whether it's assisted living, memory care, or in-home care. She shares:

• The biggest challenges families face when choosing senior living

• How she helps lower-income residents maximize benefits and find quality care

• Why culture, consistency, and kindness in a community matter more than chandeliers and shiny floors

• The truth about national placement companies — and why local matters

• Her advice for facilities looking to make the best impression during tours

Rose's passion for advocating for seniors and their families shines through in every story she tells. This episode is packed with insights for ALF operators, marketers, and families alike.