This week on the ALF Boss Podcast, I talk with Melissa Asaftei, Owner & Operator of Citrus Garden Assisted Living in Winter Springs.

From buying her first facility at 25 to running it for nearly two decades, Melissa shares what it really takes to succeed in residential care—long nights, big heart, and a clear why.

Topics include: Expanding small ALFs the right way Building relationships instead of rivalries Staying passionate when things get hard

This week on the ALF Boss Podcast, I sit down with Janette Radle, Regional Wellness Director at AgeWell | Solvere Living.

She oversees nine assisted living communities across Florida and shares her insights on: Strengthening medication management Supporting care teams through mentorship, not micromanagement Balancing leadership with compassion and accountability

On this episode of the ALF Boss Podcast, I sit down with Deby Okum, Director of Community Relations at Diamond Edgewater Assisted Living & Memory Care in Edgewater, Florida.

Deby's story is both personal and powerful. After caring for her father and struggling to find the right resources, she made a promise—to become an advocate and a resource for seniors and their families. Today, she's one of the most trusted names in Volusia County for helping families navigate Medicaid, VA benefits, and assisted living placement.

We discuss:

• Her journey from the beauty industry to senior living leadership

• The importance of urgency and consistency in follow-ups

• How she helped grow census from 52 to 78 residents in under nine months

• Her passion for educating families about Medicaid and veteran benefits

• Creative networking, community partnerships, and event strategies that make a difference

Deby's story is a reminder that compassion, hustle, and honesty are what truly drive success in senior living.

In this episode of the ALF Boss Podcast, I sit down with Shereve Smith, owner and operator of Northwood Manor Assisted Living in Wesley Chapel, FL.

Shereve has been in the industry since 2009, transitioning from a career as a respiratory therapist to running her own six-bed boutique assisted living community. With both a standard and limited mental health license, she brings a wealth of experience in navigating regulations, staffing, marketing challenges, and the realities of running a smaller, family-style community.

We discuss:

• Why passion is essential to succeed in assisted living

• The challenges small ALFs face with compliance and marketing

• How placement agencies have changed the industry

• The importance of proactivity, organization, and mentorship

• Her team's incredible loyalty, with staff who have been with her for over 16 years

Shereve's story is packed with wisdom for both seasoned operators and anyone looking to enter the ALF industry.

On this episode of the ALF Operations Podcast, I sit down with Ashley Braden, Director of Sales and Marketing at The Blake at Hamlin.

Ashley's path into assisted living wasn't traditional—coming from emergency medical services, she quickly discovered a passion for senior living and has since become a standout marketer known for her creativity, energy, and ability to connect with families.

We talk about:

• How she transitioned from EMS to senior living marketing

• The importance of authenticity and follow-up in building referrals

• Why listening more than you speak is key in sales

• Her passion for Alzheimer's and dementia care advocacy

• Lessons learned from both sides of the industry—EMS and senior living

Ashley shares what it takes to succeed in ALF marketing and how being genuine, approachable, and proactive can change everything.

On this episode of the ALF Boss Podcast, I sit down with Pavi Ruether, Executive Director at Banyan Place Assisted Living in Boca Raton, FL. Pavi's journey is both unique and inspiring—starting as a physical therapy assistant, becoming a licensed clinical social worker, and eventually stepping into leadership as an Executive Director.

We talk about:

• Her transition into assisted living leadership and the challenges she's overcome

• How her LCSW background shapes the way she manages residents, families, and staff

• Building a strong team with almost zero turnover

• Creative initiatives like Employee of the Month, Thank You Thursdays, and karaoke with residents

• What it takes to thrive as an ED, from having thick skin to leading by example

Pavi's energy, positivity, and proactive leadership shine through in everything she does. This is a must-listen for anyone considering or currently working in senior living leadership.

In this episode of the ALF Boss Podcast, I sit down with Michael Almeida, Executive Director of Brookdale Phillippi Creek in Sarasota, FL. Michael's journey into assisted living is nothing short of inspiring—he began as a maintenance director and, through hard work, perseverance, and a passion for serving seniors, worked his way up to executive leadership.

As a Navy veteran and former corpsman, Michael shares how his military background shaped his leadership style, how he overcame challenges during COVID, and why being approachable, fun, and down-to-earth has been key to his success in growing census and building strong teams.

If you've ever thought about becoming an Executive Director—or want to hear the mindset it takes to thrive in senior living—you won't want to miss this conversation.

Podcast Description

In this episode of the ALF Operations Podcast, presented by ALF Boss, we sit down with Kimberly Apperson, Executive Director of The Residence Memory Care in Pensacola, Florida. Kimberly shares her journey from pediatrics and skilled nursing into the world of assisted living leadership, where she now runs a thriving 32-bed memory care community with an Extended Congregate Care (ECC) license.

We dive into:

• The unique benefits of the ECC license and how it supports true aging in place

• Challenges in helping families find affordable care and the creative ways her team supports them

• Staffing stability and leadership insights from a facility with long-term employees

• Kimberly's advice for anyone considering a career as an Executive Director

Her passion for families, residents, and staff shines through in this inspiring conversation.

In this episode of the ALF Boss Operations Podcast, Pascal sits down with Lisa Charbonneau, owner and operator of Assisted Living of Spring Hill. With nearly 40 years in the senior care industry, Lisa shares her inspiring journey from CNA in Rhode Island to running her own six-bed assisted living facility in Florida.

She opens up about the challenges of opening during COVID, the realities of staffing and marketing in a small community, and why having a big heart is essential for success in assisted living. From lessons learned in limited mental health care to the joys of running her "Golden Girls" home, Lisa gives an honest and practical perspective every ALF owner, operator, or aspiring administrator can learn from.

Tune in to hear about resilience, passion, and what it really takes to operate a successful small assisted living facility.

Listen now: https://alfboss.com/podcast/

In this special episode, Pascal sits down with three dynamic leaders in senior living: Dana Jarrett, Talia Sfarr, and first-time guest Amber Silverthorn. Amber shares her journey from receptionist to RN to executive director, offering insights into her career in healthcare and assisted living. Together, the ladies introduce their exciting new initiative — the Executive Director Roundtable in Brevard County.

They discuss the purpose of the roundtable, how it's bringing together executive directors and administrators from across senior living and skilled nursing, and why creating a collaborative space for support, shared knowledge, and real solutions is so important for the future of our industry. From compliance challenges to staffing struggles, building partnerships, and even fostering referral connections, this episode is full of wisdom, passion, and inspiration for anyone working in assisted living.

Whether you run a small residential care home or a large community, you'll come away with encouragement, fresh ideas, and an open invitation to join this growing movement.