When the pandemic brought live music to a halt, artists lost their gigs, their incomes and the vital connection with fans.

Charlotte Abroms, a Melbourne-based music manager, used the enforced shutdown to pioneer new ways to help her roster thrive – from virtual gigs to mentoring emerging talent.

‘If an artist doesn’t have cash flow, the manager usually works on a commission basis – so the manager doesn’t have cash flow either.’ – hear how Charlotte innovated to keep musicians afloat.

Charlotte Abroms is a Melbourne-based music manager whose roster includes Ainslie Wills, Haarlo and producers Jonathan Steer and John Castle. With a background in digital strategy and as co-founder of the live-music blog Large Noises, she has won the Lighthouse Award, Fast Track Fellowship and Outstanding Woman in Music Award.

When COVID-19 cancelled tours and cut off artist incomes, Charlotte responded by creating virtual gigs, fundraising campaigns and bespoke mentoring for emerging musicians and young managers – showing how resourceful creativity can sustain an entire industry.

Discover Charlotte’s mentoring and music-management services at hearheargroup.com and follow her insights on Instagram at @charlotteabroms.

Hosted by creative coach and award-winning poet Mark McGuinness, The 21st Century Creative podcast helps you succeed as a creative professional amid the demands, distractions and opportunities of the 21st century.

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The post Helping Musicians Through Lockdown with Charlotte Abroms appeared first on Creative Coach | Mark McGuinness.

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