Your first launch won’t be perfect — and it’s not supposed to be. In this episode, I walk through a real conversation with a friend who’s building a new offer. We talk about how to approach beta testing, why you should teach and deliver live the first time around, and how to use feedback to make your product better with every round.

If you're stuck trying to map the “perfect” offer before you’ve even sold it, this one’s for you.

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