Every client we work with at Affinity starts with a Community Strategy Intensive. In this episode, I’m pulling back the curtain on what actually goes into that process and how we design strategies that drive both engagement and business results.

I’ll walk you through the core questions we ask to uncover the right focus, how we collect member data to inform decisions, and why every great community strategy needs to connect member goals with business goals. You’ll hear exactly what happens inside our 90-minute strategy session, what you walk away with, and how it becomes the roadmap for every build or upgrade we take on.

If you’re ready to improve or launch your community, this episode will help you start asking the right questions.

If you'd like to see if a Community Strategy Intensive is right for you, book your discovery call with me here.

Let's be friends:

• Connect with Becky on Instagram or LinkedIn
• Read the newsletter at beckypierson.com
• Learn more about Affinity Collective

Memberships are shifting — and the old evergreen sales model isn’t converting like it used to.

In this episode, I share what’s actually working right now: blending cohort-style programs with ongoing community memberships. This hybrid model gives you the best of both worlds — urgency for conversions and momentum for retention. I break down why this approach works, examples from client strategies, and how to layer a short program or challenge into your own member journey to create stronger activation and long-term engagement.

Interested in working with my team? Book a discovery call here

Let's be friends:

• Connect with Becky on Instagram or LinkedIn
• Read the newsletter at beckypierson.com
• Learn more about Affinity Collective

This week I’m sharing a behind-the-scenes look at how we recently migrated more than 1,000 members into a new custom Circle app for a client.

If you’re getting ready to launch a new community or move your existing customers onto a new platform, this episode walks you through exactly what to plan for. I share the full list of what we did to make this migration a success — from member interviews and beta testing, to communication plans, onboarding emails, DM automations, and how we used ambassadors to model engagement.

Whether you’re scaling an existing program or adding community to your offer suite, these are the steps that make members excited to log in and stay engaged.

Links:

• Book a free discovery call here
• Checkout Circle App with a free trial here

Let's be friends:

• Connect with Becky on Instagram or LinkedIn
• Read the newsletter at beckypierson.com
• Learn more about Affinity Collective

We talk a lot about increasing engagement, but not enough about defining what meaningful engagement actually looks like. In this episode, I break down a smarter way to think about engagement beyond likes, posts, and comments.

You’ll learn how to:

• Identify what meaningful engagement looks like for your community
• Use live calls, events, and curriculum prompts to model and reinforce those behaviors
• Build flywheels that make engagement easy, intentional, and measurable

If you’ve been wondering how to move your members from passive to active participation, this episode will help you rethink your approach to engagement entirely.

Want to work on this strategy with my team? Book a discovery call here.

Mentioned on this episode:

• Jay Clouse's membership, The Lab
• Cheyenne Buttrey's membership, The Funnel Method

Let's be friends:

• Connect with Becky on Instagram or LinkedIn
• Read the newsletter at beckypierson.com
• Learn more about Affinity Collective

When I’m working with a client on engagement and retention, one of the first things I like to do is run a member survey. There’s one deceptively simple question I always include: What’s your favorite part of the membership?

In this episode, I share why this question is so powerful, a story from my time at Bossbabe when it completely changed our retention strategy, and how you can use the answers to shape both your short-term programming and your long-term membership design. Sometimes the insights point to easy wins... and sometimes they reveal that it’s time to rebalance your entire strategy.

Let's be friends:

• Connect with Becky on Instagram or LinkedIn
• Read the newsletter at beckypierson.com
• Learn more about Affinity Collective

Cheyenne asked me two questions: what’s a normal churn rate for a membership, and do I recommend monthly, quarterly, or annual pricing?

In this episode, I walk through how to decide on pricing models based on the transformation your program delivers, why quarterly pricing can sometimes backfire, and what red flags to look for in your retention charts. I also share the churn benchmarks I use with clients and examples of when monthly, annual, or seasonal pricing makes the most sense.

Let's be friends:

• Connect with Becky on Instagram or LinkedIn
• Read the newsletter at beckypierson.com
• Learn more about Affinity Collective

Today I’m answering a question from Cepee, founder of She Hit Refresh. She asked how to encourage members to share knowledge with each other beyond the community chat.

In this episode, I walk through practical examples of peer-to-peer events like Lunch & Learns, roundtables, and member-led AMAs. I also share ways to incentivize participation using social currency, recognition, and rewards. If you’ve ever wondered how to get members contributing more actively, this episode is for you.

Let's be friends:

• Connect with Becky on Instagram or LinkedIn
• Read the newsletter at beckypierson.com
• Learn more about Affinity Collective

In this episode, I answer Amanda’s question about how to use AI inside your programs. I share real examples I’ve seen like surprise and delight GPTs, prompts that support programming, and creative tools that make content stronger, as well as the risks and caveats you need to consider. As community builders, our job is to help members reach their goals as quickly and safely as possible, and AI can play a powerful role in that if we design it with care.

Let's be friends:

• Connect with Becky on Instagram or LinkedIn
• Read the newsletter at beckypierson.com
• Learn more about Affinity Collective

In this episode I’m answering a listener question from Leslie, who asked how I prioritize my health while running a business. Over the past 18 months, I’ve been on a major health journey that’s transformed not only my body but also my energy, confidence, and ultimately my business growth.

I share my personal routines, the boundaries I’ve set with my calendar, and the tactical practices that keep me regulated and focused. This isn’t medical advice – I’m not a health coach – but I walk you through what’s worked for me, from movement and meal prep to nervous system regulation and saying no to false urgency.

For community builders especially, prioritizing your health matters, because you can’t create a thriving member experience if you’re drained and running on empty.

Let's be friends:

• Connect with Becky on Instagram or LinkedIn
• Read the newsletter at beckypierson.com
• Learn more about Affinity Collective

Enzo asked me whether he should restructure his large software courses into smaller trainings inside a membership. I love this direction, and in this episode I share why. If you’re teaching something that evolves quickly, like software, AI, or social media, a membership model creates space for live teaching, troubleshooting in real time, and faster wins for your students.

I also share how to avoid overwhelm with too much content, the gym-style free trial model that can drive long-term retention, and what to prioritize in onboarding.

Let's be friends:

• Connect with Becky on Instagram or LinkedIn
• Read the newsletter at beckypierson.com
• Learn more about Affinity Collective

Checkout Circle App with a free trial here (using this link supports my business, thank you!)