When I’m working with a client on engagement and retention, one of the first things I like to do is run a member survey. There’s one deceptively simple question I always include: What’s your favorite part of the membership?

In this episode, I share why this question is so powerful, a story from my time at Bossbabe when it completely changed our retention strategy, and how you can use the answers to shape both your short-term programming and your long-term membership design. Sometimes the insights point to easy wins... and sometimes they reveal that it’s time to rebalance your entire strategy.

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