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This week, we're highlighting a few of the most overhyped marketing trends. These are the things "marketing gurus" will insist generate millions in revenue simply by making this one easy change! Spoiler alert: there's no single trend that can drastically alter the entire trajectory of your company. Some tactics only work in very specific niches, and others? Well, they’re just not going to work in most industries. Our hosts, Rich and Catelin, offer pointers to consider when determining whether a trend is suitable for you, along with a few trends that we believe should remain exactly that–a trend.

Hemmingway Daiquiri

This cocktail has been dubbed one of the most overrated classic cocktails, which feels pretty fitting for the topic of this episode. It was created after author Ernest Hemingway tried a daiquiri and declared he preferred it with no sugar and double the rum. The bartender made it just as requested and named the drink after him. It's definitely a unique one, and we’ll let you decide whether it lives up to the hype or the criticism.

Ingredients:

• 2 oz. white rum
• 1/2 oz. Maraschino liqueur
• 3/4 oz. lime juice, freshly squeezed
• 1/2 oz. grapefruit juice, freshly squeezed
• Garnish: lime wheel

Directions:

• Add the rum, maraschino liqueur, lime juice and grapefruit juice into a shaker with ice and shake until well-chilled.
• Strain into a coupe glass.
• Garnish with a lime wheel.