In this episode, Henry Harrison sits down with Jack Carrere, the founder and CEO of Prokeep, a fast-growing software company transforming how distributors communicate with contractors. From a startup born in New Orleans to a nationwide organization with more than 100 employees, 1,000+ distributors, and 40,000 active users, Jack shares his entrepreneurial journey ā including scaling through challenges, harnessing AI, and raising over $37 million in venture funding.
Together, they discuss how Prokeep unifies communication channels for distributors, what it takes to survive market shocks like COVID and Silicon Valley Bankās collapse, and why empowering counter staff through technology can drive entire industries forward.
Key Topics Discussed
š§© Building Prokeep
Prokeep was founded over ten years ago to simplify the complex communication flow between distributors and contractors.
Its platform integrates text, email, fax, and phone into a single unified inbox, helping distributors manage orders, improve efficiency, and strengthen customer relationships.
Recently launched āOrder Engineā, enabling counter teams to proactively generate orders and connect directly with contractor needs.
š Scaling & Growth
Headquartered in New Orleans with an additional hub in Portland, Oregon, plus a remote workforce of āProkeepers.ā
Serves over 1,000 distributors and 3 million contractor interactions through its platform.
Transitioned from a small two-location pilot customer to working with major national distributors like Ferguson, ABC Supply, and PoolCorp.
š” Innovation in Distribution
Prokeepās biggest competitor? Sticky notes and fragmented communication.
The platform consolidates disjointed workflows and improves collective intelligence across teams.
New ERP integration automatically generates quotes and shortens response time ā a major advantage in winning orders.
āļø Adapting Through Challenges
Survived the collapse of Silicon Valley Bank by acting fast.
Navigated COVID-19 by helping distributors stay operational when walk-in counters shut down ā enabling contractors to text orders and remain productive.
Learned to innovate under pressure and embrace agility during times of uncertainty.
š¤ AI and the Future of Prokeep
Prokeep now uses AI to analyze over 80 million customer messages, identifying trends and improving marketing response rates.
AI assists in suggesting targeted audiences, optimal send times, and message templates for promotions.
Jack views AI as an accelerant ā both internally for team productivity and externally to help customers communicate smarter.
š¼ Entrepreneurial Journey
Initially focused on helping contractors manage their workflow before pivoting toward distributors.
Spent years refining the product through trial, error, and perseverance.
Believes success comes from āsurviving as long as you can ā and letting hard work compound.ā
šø Raising $37 Million in Venture Capital
Early years were bootstrapped before securing major investments.
Seed Round: Led by Iron Spring Ventures and S3 Ventures (Austin, TX).
Series A: Led by Dalia Equity (San Francisco, CA).
Funding enabled expanded product development, engineering talent, and the rollout of Order Engine.
Jack humorously recalls signing funding documents during Mardi Gras ā dodging parade crowds to find phone service!
Guest: https://www.prokeep.com/ ā Jack Carrere, Founder & CEO
Host: https://henryharrison.com/ ā Entrepreneurs, Business & Finance Podcast