Her Business Beat

Having a solid financial foundation is so important to achieve success in small businesses.

In this week's episode on Her Business Beat, Carrie Williams, the founder of Running Valley Financial, stresses that financial knowledge is crucial for the success of small business owners who often lack knowledge in this area.

We tackle the stigma around discussing finances and highlight the stress and anxiety associated with not understanding them.

Carrie helps us identify common financial pitfalls that small business owners face, provides helpful tips for small business owners on financial management, and recommends seeking advice from trusted sources in the community but validating it with professionals.

Starting a business knowing all about finances is one of the most important steps in setting your business up for financial success.

Carrie Campbell Williams is a Financial Coach, CPA, and owner of Running Valley Financial. She creates transformational, lasting change in the lives of everyday people by helping them win with money. After 21 years of working in corporate America in Accounting and Finance, she felt called to serve others and engage in work where she could really make an impact in people's lives. She started her business in the middle of the pandemic because she saw a need for common sense financial coaching, when everything around us was far from making sense. She has a passion for helping small business owners calm the chaos when it comes to their business finances and taxes. A native of North Dakota, she has called the Tampa area home since 2000, and enjoys spending time with her husband, kids, and volunteering with the United Way Suncoast in their Financial Literacy programs.

• The mindset behind money management
• What the most common pitfalls new business owners get themselves into starting a business
• If you are spending too much or too little money in your business
• How you can't afford to not spend some money to make money

• Profit First by Mike Michalowicz
• Small Business Administration
• IRS - YouTube
• From Chaos to Control Course

• Follow on Instagram @runningvalleyfinancial
• Facebook - @runningvalleyfinancial
• Check out their website - www.runningvalleyfinancial.com

• Follow on Instagram @heartsandheelstampa
• Website - heartsandheels.co
• Join the Hearts and Heels FB Community - Hearts and Heels Tampa

Barbara Ellis' love for fashion and personal style began in childhood, learning to sew with her grandmother. Her journey led her to become a sought-after expert in personal style and color analysis, helping women express themselves through their wardrobe choices.

On this episode of the podcast, Barbara shared valuable insights on how to curate one's style to tell and sell their unique story. She reveals the true power of personal style - not just for professional success, but also for personal growth. Tune in to discover how Barbara's passion for fashion has impacted her life, and how it can help you unlock your true potential.

Barbara is a dedicated personal stylist with an unwavering commitment to helping clients express their unique brand through their personal style. Certified in House of Color's personal color analysis and style consultation processes, Barbara is an expert in determining the right hues and cuts that can transform an individual's look, making her an in-demand resource in the Tampa Bay region. Drawing from her own experiences growing up, Barbara's passion for style and determination to empower others have driven her to create a successful business that exceeds her clients' expectations every day.

• How personal style can elevate your personal branding success
• The power of the neckline
• The significance of personal style for industry-leading professionals
• The value lipstick can play in your style and words
• How to show up on virtual meetings to showcase your brand

• Follow on Instagram @thestylishchick & @houseofcolourtampabay_barbara
• Facebook - @HOCTampaBay/
• LinkedIn - @barbaraellis1/
• Twitter - @TheStylishChick
• Check out their website - www.thestylishchick.com

• Follow on Instagram @heartsandheelstampa
• Website - heartsandheels.co
• Join the Hearts and Heels FB Community - Hearts and Heels Tampa

Are you tired of attending networking events and not seeing any real progress in your business? You're not alone. The truth is, simply attending events and exchanging business cards won't lead to the growth and success you desire. It's time to ditch that ineffective approach and learn the real strategies for improving your networking skills.

In this episode, I'll show you how to articulate your message, gain industry knowledge, and cultivate mutually beneficial relationships to accelerate your business growth. Don't let another networking event go by without seeing results.

• Discover the crucial role networking plays in accelerating business growth and achieving success.
• Understand how to articulate your message and purpose effectively while engaging in networking.
• Explore opportunities for gaining industry knowledge, inspiration, visibility, and credibility among peers.
• Identify the perfect networking groups and the value of formal business education components.
• Master the art of cultivating mutually beneficial relationships through impactful communication skills.

• Follow on Instagram @heartsandheelstampa
• Website - heartsandheels.co
• Join the Hearts and Heels FB Community - Hearts and Heels Tampa

From capturing stunning brand images to guiding clients through the discovery of their unique identity, Jenna Shriver's journey into the world of branding had been nothing short of remarkable.

By spreading too thin, you're not able to go deep into anything, and then you start butting up against that mission and vision. - Jenna

In this episode, Jenna shares her insights on the three essential components of a dynamic brand, offering valuable advice for small business owners looking to make a lasting impact.

Jenna Shriver, a talented brand photographer and business mentor based in Maryland and Florida, is known for helping small business owners elevate their brand through her expertise in photography and branding. With a passion for empowering entrepreneurs, Jenna has developed a unique approach to branding that focuses on the unseen components that make a brand truly stand out.

• Discover the significance of unseen aspects in shaping a successful brand.
• Hone in on your perfect client avatar and industry niche for laser-focused marketing.
• Delve into the tangible components of a brand, including vital touchpoints and phenomenal customer experiences.
• Develop a robust brand culture rooted in core values to foster commitment and loyalty.
• Uncover the power of eye-catching visual branding to captivate and retain customer interest.

• Headshot Minis Event, Tampa Area - Friday, June 2nd - 4-5pm

• Follow on Instagram @jennashriver
• Check out her www.jennashriver.com
• Email [email protected]

• Follow on Instagram @heartsandheelstampa
• Website - heartsandheels.co
• Join the Hearts and Heels FB Community - Hearts and Heels Tampa

Join me as we discuss how our brains affect our business. From the science behind decision fatigue, to exploring new creative activities to re-engage our brains.

If you're feeling frustrated and overwhelmed by the mental energy and decision-making for business success, then you are not alone!

In this episode, I delve into the significance of brain health for business leaders and its impact on decision-making and performance.

• Mastering techniques to combat decision fatigue.

• Gain energy levels through engaging in creative activities.

• Recognizing the critical role of hydration and nutrition in maintaining brain health.

• Simplifying your life and ease decision fatigue through the implementation of automation and routines.

• Develop emotional learning, self-awareness, and stress management strategies for personal growth.

• Follow on Instagram @heartsandheelstampa

• Website - heartsandheels.co

• Join the Hearts and Heels FB Community - Hearts and Heels Tampa

We usually talk about businesses in a professional nature, but what about those not-so-professional or glamorous businesses?

Today we talk to Lauri Partanio about transforming a not-so-professional business into a profitable and trusted business.

Businesses can be started at all ages and in many different areas that don't have to be Instagram worthy.

This episode walks you through how this is possible as Lauri shares her journey through entrepreneurship and also introduces us to her program Pizza for Pets. Her program helps rescue pets become adopted through the help of local pizza businesses.

• Taking a not-so glamorous field and turning it into a profitable business

• How the need for specialized care of animals developed into a business

• Providing a higher level of service was able to differentiate amongst other businesses

• The difference between who Lauri hires versus other pet professionals

• Finding a new way to solve an old problem

• Misfits Market

• Pizza for Pets - Facebook Group

• Follow on Instagram @professionalpetsnet

• Connect on Facebook - Professional Pets Florida

• Check out her website - www.professionalpets.net

• Follow on Instagram @heartsandheelstampa

• Website - heartsandheels.co

• Join the Hearts and Heels FB Community - Hearts and Heels Tampa

So many women go through the struggle of finding a career that brings them happiness, and many land on entrepreneurship. Although it is not always easy to start a business, there are several things I learned along the way that I want to share with you.

Many of us go through the process of starting a business without goals or a plan. We must have an idea of where we want to go in order to be successful. Making sure you have the right offers, messaging, and knowing your worth are just a few of the things we discuss in this episode.

• Why having a business plan is so important when starting a business.

• How you should only have 2-3 signature services as a service provider, or only one message as a product based business..

• What it's like to do all of the things in our business, how outsourcing can help, but when is the right time?

• The ways paying for knowledge will help better your business and get you where you want to be.

• Paying close attention to where your referrals are coming from.

• Ending business engagements as soon as a red flag goes up, or they don't fall into how you work and operate.

• How you will need to recalibrate your business many times.

• Follow on Instagram @heartsandheelstampa

• Website - heartsandheels.co

• Join the Hearts and Heels FB Community - Hearts and Heels Tampa

Today, Nicole Lytwyn and I talk about the power of collaboration, and how it can not only benefit you by working well with someone, but how it can amplify your brand and give more value to your customers.

What started as me reaching out to Nicole to redo my website, has not only turned into a great friendship, but we are also great collaboration partners. Together we work to complete client websites...me providing the written portion and Nicole the design and branding.

Nicole and I discuss how powerful collaborating with another entrepreneur can be. Especially when the other person provides something to your client that you are just not as passionate about. We as business owners don't have to do everything just because we are good at it. Having the trust and confidence in someone you know and collaborate with can make a world of difference in your business and ultimately serve your clients better.

Nicole is a website and brand designer with her company, The Mug Creative Agency. She discusses how much her business has grown with the ability to collaborate with other business owners - whether that is a photographer, videographer, or even a copywriter like myself. She also mentions how beneficial it is to her clients that she has been referred by other business owners who know and value her work.

• How a collaboration can benefit your business and clients

• The differences between collaborating and outsourcing

• Ways to find a collaboration partner

• Reasons how collaborating can save you time and money

• Follow on Instagram @themugcreative

• Check out the website

• Email - [email protected]

• Follow on Instagram @heartsandheelstampa

• Website - heartsandheels.co

• Join the Hearts and Heels FB Community - Hearts and Heels Tampa

Today we are going to explore a word that is scary for many. . . and that word is change. This episode is dedicated to a mentor to me (even though I never met him), Mr. Dave Hollis.

In my journal that I write words of impact from books or podcasts, a quote from Dave jumped off the page. I knew then what I wanted to talk about in this episode. His quote, "I left what I know, for what I needed," is a topic that most of us have a fear of: change.

In this episode, I talk about how creating space in my life allowed another journey to grow, and how you can also find your purpose and what brings you joy.

• Taking a leap, knowing the changes you need to make

• Tips to getting ready for changed you need to make

• How change is only scary because it's different

• Preparing for income shifts & some wise words from my financial advisor

• Journal prompts to help attain your goals

• Finding a network of people who will hold you accountable

• Pursuing what is on your heart & creating change

• 4. Love is the Greatest Business Strategy

• Follow on Instagram @heartsandheelstampa

• Website - heartsandheels.co

• Join the Hearts and Heels FB Community - Hearts and Heels Tampa

February is known as the month of love. But what if we used love as a business strategy?

In this episode we are going to explore how love can be your greatest business strategy. Set aside the normal business talk, we are going to talk about how the four letters l-o-v-e can change how we work. When we take things that bring us joy, we can then turn them into strategies that help you love what you do.

• How loving your work culture makes a difference in your business

• Sometimes we are our own problems and how to shift yourself

• Loving who we serve provides so many positive business outcomes

• How to share love with the competition

• Learning to love yourself and what you have to offer

• Follow on Instagram @heartsandheelstampa

• Website - heartsandheels.co

• Join the Hearts and Heels FB Community - Hearts and Heels Tampa